Name: Connect for Success - Arts & Cultural Donation Forms
Uploaded: 2025-03-13T15:31:35.645Z
Duration: 19 min 12 s
Description: Connect for Success - Arts & Cultural Donation Forms

Transcript for "Connect for Success - Arts & Cultural Donation Forms": Good morning, everyone. We're gonna get started in just a moment or two. I'm just gonna give people time to join us. Hope you're all having a great day so far. We're going to get going here. I appreciate everyone's patience while we waited for people to join. Good morning to you guys. My name is Evan. I'll be your host today for our Connect for Success session. There's a chat function up in your upper right. That's where you can reach me. That's where you can talk to me during this session. I would love it if you went in there really quickly and said hello and told me a little bit about yourself, like the organization and where you're from, maybe your favorite kind of pie. Mine's apple. If you wanna send me an apple pie, that's always okay with me. I do accept bribery. So we're gonna get going real right now, and I'm gonna be leading you through this session. Again, any questions you have, throw them in that chat section, and we'll rock and roll from here. If you guys wanna put your introductions in there, I would really appreciate it. Just throw it in who you are, stuff like that, so I know who I'm talking to today. I hope we're all having a fantastic, Thursday. The week is winding down, so that's the good news. Alright. We are gonna be talking about our new donation forms and their capacity and what they can do. We're gonna talk about intelligent ask and all things you might not be aware of. As a Altria customer, you have access to two types of form, the standard form and the optimized form. Both forms have a purpose and a need, and we give you the choice. In fact, some customers like the one here for both different reasons. The optimized form addresses the need to improve conversion rates and increase your donations. The standard form is great when you wanna collect more data. It's not a question of either or, it's really a question of how and where. For example, Seed Savers Exchange uses both the standard form and the optimized form on their website. The standard form allows them to collect more data and customize, and the optimized form is visually appealing and reduces the number of decisions for the organization. Their constituents has it's resulted in an optimal donor experience and an increase in donor conversions. They utilize a new model based design that can load over any page of the customer's website and are streamlined donor experience. So if, is anyone here actually using the new optimized donation form? Has anyone here ever tried it out? If you have not, that's okay. I do recommend you reach out to your customer success manager and say you're interested in it. If you have, if you don't know how to do it and you wanna know more than what you hear in this, broadcast today, but, we're here to help, and we want you guys to adopt these. You should get a chance to go in there. They have a lot of cool stuff. The Blackbaud released this optimized form a while back. Okay? So we developed a form to create the optimal donor experience. It's quick. It's easy. It has little information to fill out, so it cuts out on abandonment and increases donations. A lot of you might be asking, why would I want a form that doesn't ask a lot of questions? I need to collect data. Well, ultimately, we found that the less data you ask for from a person, the more likely they are to give. Alex Day of the Washington National Park Fund was an early adopter, and they used the form for a campaign that raised 40 percent more year over year since they started using this. She really liked how the form let them keep their brand completely intact throughout the entire donation experience. Optimized forms are designed to help you raise raise more. That's it. It was designed from the ground up with a modern model design that lets you keep donors' trust by launching right over your own website page. The optimized form prioritizes and streamlines the payment experience to get donors through the donation process very quickly while you have their attention. What's the catch? Well, optimized form by its nature has less configuration than you're perhaps used to. But a high rate and average gift amounts more than makes up for this, and we'll continually be releasing configuration options as time goes by for this. The idea is to keep donors moving through small steps. It's called cognitive momentum. You may be asking why it's so different, why it performs better. It uses cognitive momentum to keep donors moving with small consumable steps. Donors move through the steps, and instead of making a lot of decisions on one page, these decisions like what giving amount, one time or monthly, what type of payment, are separated into small steps. They get used to the forward movement and are more likely to complete the form when compared to longer donation forms with everything in one step. Our stats show that almost half of donors complete their donation in twenty to thirty seconds. After about ninety seconds, we see significant drop off where donors lose focus. You're seeing these stats up on the picture right here. These are all real stats. Forty eight percent of donors completed their donation that quickly. But overall, we're seeing these great stats with a seventy five percent conversion rate that's higher than before, and they only collect essential data. Donors pause when asked for personal data. Optimized forms ask for address and phone after the payment is completed. Name and email address is always collected. The industry research said that you lose 10.6% conversion drop when the mailing address is required. So think about what you need for information. With the optimized form, we streamline the collection. Almost immediately after selecting the gift amount, donors start the payment process. We collect the first name, last name, and email. But additional information like phone or address is presented after the donation is technically complete, so they can choose to end their form at that point. It won't necessarily be the case when you roll out internationally, for example, because Canadian customers will be required to address to have their addresses due to legal regulations. Even with those fields being optional, we're seeing a 75% of donors choosing to give the additional information. By not requiring the additional information, we've seen an increase in conversion rates of up to 25% of donors who may have dropped off if that was required in others forms. And the proof is in the performance. WN compared to 2022, the standard campaign, they saw a 40% increase in donations and an 18% increase in conversion. Seed savers, when they compare to a 2022 standard form, their end of year campaign saw a 60% increase in average gift amount and a 10% increase in donor conversion. These are just two of our customers right now that have been very, very successful. There's so many more. And we've talked a lot about the optimized form, which was designed to help you raise more, but we're gonna continue to add features to the standard form that is also intended to help you raise more. Two years ago, we released recurring gift upsell on standard forms, which interrupts the donor when they try to make a one time fit and ask them to change their gift to a recurring gift instead. Most organizations who use that feature saw an average of six percent of donors converting to recurring gift. There's no negative impact on the donor conversions. The user interface offers a donor just a a more aggressive amount and a conservative amount based on their original intended one time gift amount. 88% of donors chose the higher monthly amount. Our newest feature on standard form is called intelligent ask, which utilizes an AI data model to look at attributes of unknown site visitors to your form and modify the ask ladder based on individual donor characteristics. It's too early for aggregate statistics we have, but we are seeing individual customers raising more money with this feature. For example, one nonprofit organization we started using in July has increased online donations through their form by more than $9,000. Here is an example from Tescanto Gardens, who's an Altru customer that was part of the early adopter program in 2024. Lauren shared with us here this quote about how easy it was to set up the forms, how she loved the customization options, and all with a look that patrons expected. She said, we've seen an increase in donations using the new forms, and we were glad to be part of the test group for this new feature. It was easy to create the forms as well as publish them. We love that the forms are both streamlined yet also have more customization options than other donation forms. It mirrors what patrons expect to see from a donation form and it is very intuitive. So why is your ask ladder important for online donations? 62% of donations were gift amounts selected from a ladder. 44% of donors gave more than the default, and 75% picked the middle ground between the minimum and the maximum. So it matters how and what you put in your ask ladder. Which performs better? When your ladder goes low to high or high to low? Have you guys ever thought about this before? Which do you suspect would actually bring in more money from your customers? The answer is a descending ladder. 44% higher when a descending ladder is used. The maximum is 3.5 times higher. The average donation amount is 44 percent larger When a descending ladder is used, the average ladder maximum is three and a half times higher. These tend to have more donations for the largest and second largest values. We saw a 2% increase in the number of donors who gave the maximum amount in the ladder in the first position and a 7% increase in the number of donors who gave the minimum amount. We're all about saving you guys money. That's what we wanna do. And the Altru forms that work exclusively with Blackbaud merchant services offer complete cover and donor cover so you can receive the entire gift amount. Donor cover allows supporters to cover the fees for the specific transaction at the time of checkout. You can save thousands of dollars over a year. If you guys have any more questions about this stuff, you wanna know more about how you guys can get involved with things like early doctor programs and such, make sure you talk to your customer success manager. If you don't know who yours is, feel free to put something in the chat that you would like to hear from them. There's gonna be a survey that I'm gonna launch too in a little bit, and I feel I really hope that you guys can, answer any questions that are in there as best as you can. One thing I'm gonna bring up right now, you may have noticed in this little presentation today that we talked about the success of other customers just like yourself. If you are interested in sharing your success with us or becoming a Blackbaud advocate, put something in the chat that says you're interested, or you can even reply in the survey if you're interested in doing that. That would be a great way for you to get your name out there, your organization's name out there, and share with all your peers the successes that you are having. It doesn't take much of your time. It's a great way to put your name out there and get noticed. You could be invited to b b con as a guest speaker or any of our other conventions. A lot of people who do this find that it really helps their organization, and they really enjoy their time. So I hope that you guys take the time to think about it and put something in the chat for us. I'm gonna launch a survey right now. Please take your time and fill out that survey. I also wanna mention that we've got some resources for you guys here today. They're up in the docs section where the chat is located. So if you go where the chat is located, up at the very top, you see the word docs. Click on there, and there's some nice resources regarding what we're talking about today. As I mentioned before, engaging with your peers is a great way to help your organization. You could be a Blackbaud champion, be part of our reference program, or more importantly, spotlight your successes. So if you're interested in any of that, please reach out in the chat. Let me know that you're interested, or fill out the form in the survey and tell me that you're interested, and I'll have somebody reach out to you. And don't forget to take advantage of all the resources we have at our fingertips. Our community is the best one. It's where you can reach out to your peers and talk. Our knowledge base has been updated with all the new stuff in there, so make sure to check it out. And don't forget to reach out to customer support whenever you need help or issues. And Blackbaud University has brand new courses related to what we've been talking about today. It has been lovely chatting with you guys today. I hope this has been helpful or informative to you. If you have any questions, I'll be here for a minute or two and throw them in the chat. But that is the end of my presentation. Have a great day, everyone. Laurie, this, webinar is gonna be offered again. But more importantly, if you want your coworkers to be able to view and see things like this, you should reach out to your success manager and maybe set up a meeting where we can talk about this. And they can give you more information even. There's lots of good stuff. Understandable, Laurie. Yes. I believe that this webinar is being offered again. If you go to the connect for success, sign up area, you should be able to see it. Thanks for stopping by today, everyone. Have a nice day.