Name: Product Update Briefing - Blackbaud CRM™ and Blackbaud Internet Solutions™ (APAC)
Uploaded: 2025-05-06T01:16:09.575Z
Duration: 1 h 4 s
Description: Product Update Briefing - Blackbaud CRM™ and Blackbaud Internet Solutions™ (APAC)

Transcript for "Product Update Briefing - Blackbaud CRM™ and Blackbaud Internet Solutions™ (APAC)": Hello, everyone, and welcome to Blackbaud CRM's, product update briefing for spring twenty twenty five. We are so glad that you're here, and we are incredibly excited to be able to connect with you today to share all kinds of exciting things from our product team that are going to benefit you and your workflows on the daily. So my name is Kristen Grissom. I know it may be a familiar unfamiliar face to many of you, but not coming to you without experience, in the higher education as well as fundraising, sectors. And I have over fifteen years of experience within higher education and working in the EdTech space. As someone who was a direct beneficiary of the awards raised by fundraisers just like you, I was able to graduate from my undergraduate experience as well as my graduate experience debt free. So as someone, again, who has been a direct beneficiary of the work that you do, I'm forever grateful for the important role that fundraisers just like you have in changing the futures for those that you're serving. TriNet. Hello, everyone. I am Trit Mulligan, director of product management. I might be familiar to some of you. I have done a past stint working with, Blackbaud CRM and our customers, and I'm excited to be here today, to share some of the great updates that we have planned. Thanks, Trey. Hello, everyone. I'm Neena Gupta Needel. I head a product, in donor management for our donor management portfolio. It is such a pleasure to join you. I am based out of Austin, Texas, and I'll echo, Kristen's sentiment that being able to serve, this entire community is such an honor. It's such a pleasure, and I am especially excited to share not just what we've developed, in the since the last product update briefing, but really the direction where we're headed. So, it's just great to join you. Thank you for the opportunity. Hi. And I'll wrap this up. I'm Kerry Campbell. I am part of Blackbaud's platform pillar, and I'm the senior principal technical product manager for Sky UX, which is our open source design system here at Blackbaud. We use both internally and externally. So I'm excited to talk to you about Sky UX today, and how it helps all of our products provide great user experiences for, our customers, their employees, their constituents, and students. Thanks, Gary. And so today, we're going to go through a lot of information. Of course, a lot of information that will be incredibly helpful to you, but we wanna first make sure that your experience is as good as as possible. So within the platform that you're on today, we'll go through some housekeeping items as well as cover the exciting things and the reason why you showed up here today, all about Blackbaud CRMs, product vision, key themes, and our road map. So as you can see on the screen, we've got an agenda chock full of exciting things that I know you cannot wait to hear about and how they will benefit your day to day roles and how you're leveraging the solution. And then certainly, we'll be able to share some resources with you that you can plug in, while we're in the session as well as sharing those, with your coworkers as well as take advantage of beyond this session today. We'll also share some details about BBCON as well as upcoming Blackbaud events as well. But in order to make sure that you have the best experience possible with the platform that we're on today, we wanted to make sure that you are familiar with the solution that you're on right now to being able to navigate, and change the settings to meet your preferences. So the audio will be broadcasted, of course, through your computer speakers, and, hopefully, you can all hear me. But if you need captions, you can hover over the center of your screen, and you can see the closed caption button at the bottom to turn on captions or turn them off at your leisure. If you encounter any audio or technical challenges such as the slides freezing, usually just a quick refresh of your browser will resolve the challenge. But worst case scenario, log out and log back in, to resolve that challenge. But if you do have other issues, drop us a q and a or a comment in the q and a will be on standby to help you troubleshoot those challenges. But please do use the q and a widget that you'll see on the right hand side of your screen to submit any questions that you have. We have a team on standby to be able to address any of your questions or connect you with resources that you may need. And then certainly we'll be able to address those questions directly and specifically. And so we certainly hope that this is a great experience for you, but next to the Q and A you'll see a docs tab. And so that will contain a lot of resources for you and documents that you can leverage while you're in the session or post session as well, to dig into the information that we'll be sharing with you today. So you can address any of your settings by using the cogwheel at the bottom of this event space. And finally, you can use the tabs on the top of the event space to see today's agenda as well as meet your speakers. And then, certainly, we wanted to make sure we are walking through our safe harbor statement. So even though we are speeding up our releases, some of the product capabilities that we'll talk about today are not yet ready. So any future plans are subject to change based on normal product development cycles, customer feedback, and in response to unforeseen events. As such, please make any purchasing decisions based on currently available functionality. And so without further ado, I wanna turn it over to Neena to be able to jump into the exciting updates for the Blackbaud CRM solution. Thank you, Kristen. So before we get started and just give you a great view of everything that we are that we're that we've been working on, that we're really also, working on right now, and then, of course, what's planned for the future. But in order to really cover the span of what is the the the delivery and then, of course, our current activities and then the future. First and foremost, delivering on our commitments and the ideas that you submit, the requirements that you give us in so many great conversations, which we are very, very appreciative of all that we can do to strengthen our Blackbaud CRM, product and the capabilities that we deliver. So Trit is going to go over what we've delivered and also what is in our upcoming pub where we're delivering to what is in development right now. And then, of course, we'll be sharing with you all the things that are planned or for our future because these are just ways that we're actually delivering more and more of that value that I know that you expect and we certainly wanna deliver to you. Accelerating, with Sky UX. Kerry is gonna walk us through the benefits that Blackbaud CRM is really realizing with everything that our platform team creates with that design system. And that's where we can accelerate that very modern look and feel, but not just the look and feel, but the capabilities that come with Sky. And so we are so excited to collaborate with Kerry and her team in platform and adopt that to ultimately give you just a better Blackbaud CRM and a very modern Blackbaud CRM. And then finally, I am thrilled to share with you how we are thinking about and really building fundraising AI. In this world, in the way that Blackbaud sees it, AI is not just the razzle dazzle that everybody now seems to think it is. It's truly what we're thinking about and what we're putting in place so that it does actually help your day to day productivity. We're using our intelligence for good strategy to make sure that that all supports with artificial intelligence. What are those giving insights? What does propensity to give or what does prospecting mean? And then, ultimately, it optimizes donor stewardship and and those connections. So super excited to be with you, but really, really excited right now to pass on to what we are doing, across our portfolio. Hi, Trit. I know Trit got a lot of incredible things to tell you. There we go. Oh, boy. It helps when you're off mute. No worries. Apologies for that. So thank you, Neena, and thank you, Kristen. And speaking of those commitments, let's take a moment to highlight a few of the recent releases and topics we'll cover today. BDIS now requires all customers to be on the latest version of BDMS checkout. Gender codes are now globally available, including support in the data warehouse. Online Giving is available for US and Australia and New Zealand customers and coming soon for Canada. New online giving donation form features will ship automatically like the release of Social Sharing last week. Make sure to stay tuned to the Online Giving Club for more details or keep an eye on what's new. With the availability of Sky ADI, we now have released a connector on the Power Platform, which I'll highlight in a moment. AND there is a heavy focus on Sky UX, starting with a new internal tool to help accelerate Sky UX conversions for our engineering teams. We are focused first on constituent Sky UX updates and then plan to tackle the revenue components. We'll get into some more of the detail today, and we have a special guest who introduced herself already, Kerry, who is the subject matter expert on the topic of Sky UX to talk more about the Sky UX framework. Our cloud operations team recently released an enhancement that provides details about the environment refreshes, and today, we'll take a closer look at the release recently released backup request tool. And finally, you'll hear from Neena about the vision and strategy for reporting in AI, Phase one of our unified semantic data model, proof of concept, was completed which will help lay the foundation for what's next. So let's dive into these exciting updates. CRM customers who are hosted by Blackbaud Cloud Operations are the first to receive the rollout of Blackbaud's new backup request tool. This tool allows you to directly request your backup. No longer do you need to file the customer support tickets. Thank goodness. By fully leveraging our automated infrastructure, the human element is removed, increasing security and dependability for delivering your database backup. It's simple and easy to use. And later this year form tools to add to your toolkit. We're excited to announce the release of the Blackbaud CRM constituents connector. You can use this connector to bypass the heavy lifting with APIs and leverage Microsoft Power Platform to create apps and workflows, leveraging your constituent biographical information. For example, you could create an app to allow non privileged users to submit constituent updates, automate workflows to bulk appeal responses, and create workflows to perform data integrity checks. Blackbaud CRM Power Platform Connector is now live and you can find a link to it in the Resources section of this presentation. Product improvements are just as important to us as they are to you. We're committed to ensuring that we are constantly and consistently iterating on Blackbaud CRM to add value, improve your workflows, and create capabilities that propel your fundraising strategies forward so you can achieve the best results possible. But don't take it just from us. Jeff Hill reminds us that Blackbaud CRM is key to helping to deliver the goals of the university yesterday and tomorrow. And Blackbaud CRM continues on its transformation journey. Our focus now is on a modern UI experience powered by Sky UX to improve the look and feel of the product and address compliance concerns like accessibility. Our Sky UX modernization approach is threefold: one. Increase the velocity of our Sky UX conversion resulting in the ability to dynamically adjust hundreds of page layouts. Two, accelerate our time to delivery with minimal rework required by you, our customers, and your customizations. And three, improve the user experience of key workflows. This is a view from a Blackbaud CRM implementation with the new Sky UX interface enabled. You can see many of the functions you may be familiar with from our existing Blackbaud experience are already converted and render automatically with new Sky UX components. A common look and feel, improved usage of white space, and a UI that is dynamically responsive provides an intuitive, familiar experience that just feels more natural. While navigating into each area, which is working today in our development environments, this commonality extends to each subsequent experience all the way down to the common data entry flow. While many areas may be usable now, layouts are still evolving and additional improvements are in progress ahead of the general release. But it's great to see many of the common functions already updated to the new look and feel. Here's an example of a customization that was built with the Blackbaud CRM SDK. You can see that the new Sky UX interface dynamically renders the customized experience, utilizing the new converted components from Sky UX. Nothing needed to be done by the owner of this customization for this to work. The new UI engine recognized visual elements and dynamically rendered them when the customization was activated by the user. There will be times when there are customizations that will be more complex to render, but Blackbaud is committed to helping you transform your customizations. In forward looking, part of our ongoing efforts include reimagining and introducing new elements to the improved Sky UX experience. On your screen, you can see just a couple of the new designs being considered. Aim to offer to increased value through new analytical elements and push button integrations to additional services easily accessible from within the user interface. Again, we see the themes of a streamlined, familiar, intuitive interface that guides the user to critical information and related actions as critical to the success of this transformation. And now here is Kerry Campbell, who lives and breathes Sky UX every day, to share more about the Sky UX framework. Thanks so much, Kerry. I am excited to be joining here today at the Blackbaud CRM, pub, and show off some of the overall value that you'll be gaining from the journey of Blackbaud CRM onto the cloud. So as I said earlier, I'm one of many platform product managers here at Blackbaud, and we really focus on how to enable developers both inside and outside of Blackbaud. So in working, we make to we deliver software. We make it easier for our internal consumers of our our platform functionality, as well as make it available externally. So the Sky developer platform, it's a screenshot here, is available externally. So partners and customers can use our products, APIs, and adding capabilities to extend our solutions and solve more specific problems than Blackbaud ever could. So like that example, Trit was showing, around a different functionality you can add in the Blackbaud CRM, utilizing Sky UX and Sky add ins is another way that you can utilize our developer platform. So but today, I'm gonna jump in specifically to, Sky UX. So first, our Sky UX is a design system, and it can provide value individually that we package up together as part of Sky UX. But our overall goal of a design system is to help a user anticipate how to interact with a product. So one part of a design system is the style guide. The over no versible application of this is part of the design system that could focus on just the color elements of the user experience. So from the user's perspective of interacting with a product, having part of the UI drastically unaligned with the rest of the surrounding product could cause confusion or uncertainty in the experience. And the uncertainty comes in small ways like things the user will think of, like, well, I'm usually used to seeing blue buttons that tell me where to focus my attention to for an action that needs to be done, but now all I see are green buttons. So the user, can then maybe not adopt that feature or just feel that the overall visual cohesion of the experience is slightly off. So another part was to look past the outer paint of the design system, we consider how to apply it. So design guidelines help, define when to apply different visual treatments to the user experience. So thinking about our blue and green buttons where the style guide tells us we should be using blue buttons, the design guidelines actually tell us that the blue buttons are reserved for primary actions within inside the system. So not all of your buttons are actually blue. Only the most important actions that we wanna call attention to is actually blue and the rest should be white. These guidelines help further standardize the user's expectations when they interact with the product. Further down the rabbit hole of the design system, we come to design patterns. So these are common, UI elements used throughout the product. So we've talked about button, but another UI element might be like a beta grid or input field. They can be larger, like, different page structures. For example, we have designed patterns for record and list pages that are kind of common throughout all of our products. So and then the last part we come to is the component library. The component library is what we use to help drive common reuse of code, so it makes it faster and reduces time to market for future for new features. And then it's also a shared library that can that really puts together all of those styles, guidelines, and patterns into a technical implementation where we can help make sure that, developers utilizing the the component library are doing the right thing. This is also the piece that we use and provide open source, externally as part of the developer platform. Alright. So Sky UX, is our design system here at Blackbaud. And so we use as a framework for our user experience. We provide this open source to the community, as I mentioned, at large, and this really helps provide consistency with inside our user experiences to end users. So one of the main benefits I like to call out about our ex to our external consumers and partners around the design system is is the fact that Sky UX is a proven design system specific to the social good space. So we have many designers and engineers here at Blackbaud working to ensure that our shared user experience shared users have a shared user experience across our functionalities, that really meet their needs and use cases. So utilizing Sky UX means that you'll benefit from the decade of development that has gone into the design system and the continuous maintenance, and compliance alignment that we have within Sky UX. So So some of the fundamental philosophies that we have, when we're working with Sky UX, are listed out here. So consistency, which we've touched on a lot already around the foundation that the design system is built on. Having a consistent and expected experiences, makes it easier for our products to be used by users. Ease of use can be thought of in several ways for the design system. Like I said, making the end user end user have an easier time using the product is top of mind for any design system. For Sky UX, our focus on ease of use has also been extended beyond the end user's experience, but also on the implementation ease of use. So the technical implementation of design system focuses on usability for internal and external users, designers, and developers. An outcome of an easy to use design system is efficiency as well for our users for the design system and the experiences created from it. So we work to remove the question of how is or should this be done from designers and developers so they can instead focus on answering the important questions, and delivering new functionality. So from an end user's perspective, by creating a design system that prioritizes efficiency, we also help our customers focus on their primary needs and ideally not leaving them wondering how to use the product. It should be usable from the start. Accessibility is a huge focus of, any design system. So web accessibility has been a top priority for Sky UX for some time now. So we recognize that there's a wide range of users who utilize our software, and providing them with a welcoming experience that meets their needs is key. So Sky UX is built, with accessibility in mind from considerations like color contrast of our visual elements to built in assistive technology support within our components. We continue to work on providing out of the box functionality around digital accessibility for all of our users of our products, and we continue to expand and work on improving that. I'm actually gonna talk about some functionality we did recently to work towards better accessibility in our products. And the final focus is on quality where we provide testing frameworks and maintenance for the component library. Automated testing, access with the components help ensures that our product teams can have a consistent way of testing changes they're making and ensure that any way that they're releasing out new functionality to you isn't being, impacted. So, maintenance of Sky UX components is also one of the other major benefits of utilizing a component library. So for both our internal Blackbaud CRM teams as well as external consumers who utilize Sky UX, We help provide functionality around that kind of ongoing front end maintenance. So front end software development, space is fast moving, constant ever evolving landscape where, security changes and remediation is needs to be prioritized. So we use Angular, which is a front end framework, made by Google, and it maintains a twice year update to make sure that it's on the latest best practices for security. We maintain Sky UX to that twice a year update and help support all of our products on maintaining that latest security as well. And it also gives us access to just new features as well available through that. Okay. So there it goes. So one of the reasons I love working on Sky UX is because we're constantly learning and looking for ways to feedback into the design system. So an example here is accessibility, which we can improve and adapt within the the design system, and more specifically within our components. So as new requirements came out around WCAG two dot two, the accessibility guidelines required in The UK, soon The EU and Australia, we have been able to review Sky UX for where gaps are found. So for many of these findings, we can solve the gaps for our products centrally within Sky UX, and product teams can then adopt at a lower cost than maintaining compliance by themselves. So we look for ways to have that constantly feedback. Another example of more generic design needs that can identify, in one product where a UX designer and engineer can iterate on different solutions to see what works best for users. Once we have a solution that is developed and tested, the product team can then provide that insights gained from the research within that product back into the design system. So this could result in clearer design guidelines that other teams can then leverage to implement more successful user experiences from the start. Our products are then learning from each other and not having to go through all of that, design and testing because we've already done it and learned from it, and we've standardized it. Again, all of this time and effort testing development that Blackbaud puts into the design system is open source, fully available externally, so anyone can really benefit from these, learnings. Alright. I'll wrap up, with this kind of overview of one of my favorite examples of how there's always room to make things better. It also shows how feedback from one product has improved the design system for all. So these problem statements summarize an issue that we faced within Blackbaud over a year ago. We had a new development team onboarding and trying to update a product using Sky UX to the latest major version, as well as provide some remediation for accessibility issues that had been identified. When the developer responsible for onboarding this team sat down and walked the developers through the nuance of implementing a standard form in an accessible way, they realized that Sky UX had grown overly complex. Luckily, we work with great teams here who are really open to iterating and finding a solution. So once we take a step back from the specific component issues, we could see how Sky UX components and designs have been built for over a decade now. And at over that decade, the development best practices and accessibility requirements have changed and shifted. So when we look at it altogether, components were implemented in several different ways depending on when they were developed, and required different requirements for how to implement them successfully. This higher level of knowledge around the evolution of the components was too much complexity to expect a new team to actually be able to learn. So, we figured out a way to move past that. The screenshots here, are probably too small for you to see or any or read any of it. However, they represent the lines of code that were required to write a single input field, so one input box that met accessibility requirements. So that's 90 plus lines of code that was reduced to nine lines of code. That is actually more accessible than the original one. We found an error in the original one. But by making improvements to the components, themselves, development teams are now able to adopt and have all of those accessibility features built in. So maintaining accessibility compliance is now easier for products who utilize Sky UX, and use that functionality. There's so many examples like this and I'm really excited to have Blackbaud CRM leverage Sky UX as well as it's finding feedback into the design system at large. So what can we learn from Blackbaud CRM and add into Sky UX? With that, I will pass it over to Neena. Thank you, Kerry. And I have to say this partnership, we are so lucky to have partners across Blackbaud, partners with, our partnerships across the ecosystem and even with our customers. But in this particular case, what it is allowing us to do is save a lot of that time and development effort to not duplicate, implementing an entire view layer or that user inner user interface. And the real benefit there is that everyone that adopts Sky UX does it consistently, realizes that ease of use and the efficiency, and then, of course, gains from the quality and the accessibility. So thank you, Kerry, for that great partnership. And what it's allowing us to do is as we are adopting Sky UX to really modernize the product, we are in parallel also bringing an entire AI strategy and innovation vision to life. And I'm so thrilled to to cover this with you because it is informed by not only what what we are envisioning for AI and what we can bring to our customers into the market, but it's also benefiting from partnerships with some leading, technologists and software, in the software industry. And then, of course, across our organization, so many areas you will hear across the product that they're briefing, they're bringing different elements of AI. But for Blackbaud CRM, I'm really happy to share that there's always a why. And our why is, captured in this McKinsey, quote from a a post that they had built, a few years ago and really were defining what a data driven enterprise is in today's age, in fact, in 2025. So what they were saying, what really resonates for us is that organizations, as they adopt, AI, what it should really do is free the humans to do more of that human work. Fundraising, advancement, all of the things that our organization's power, those actions, those activities, those are truly requiring that human touch of engagement with donors and members and and volunteers. What software can do and how we see this is that we can take away some of those, let's say, less elegant tasks that are not so much the the exciting things, that are can be automated with software. So it's that level of the why that really leads us to say the power of everything that we're building with AI, the data foundation that will power that AI, it's really about automating your actions, your decisions, and the productivity. So for example, we see this as optimizing and automating workflows so that your frontline fundraisers have more time to spend with that high value engagement, the everyday engagement that they have with the human levels of interaction that are required. We also know that there's a connected system that we don't live in in isolation in your vendor portfolio. We're not the only software. So being able to deliver more of that connection is also part of our objective. And then driving, with predictive analytics and prospect insights, that deep intelligence that we can build in our data foundation, that's what is allowing us to provide that unmatched fundraising performance and benchmarking that ultimately should inform decision making and help refine the strategies that you're driving for your organization and your mission and social impact. And then finally, when one fundraiser does really well, why shouldn't everybody really benefit from that? So that level of collaboration and that management, how can we help teams optimize their workflows and understand their constituents in greater ways? How can engagement insights be shared so that when one team member is doing well, then everybody benefits from that, and it becomes a more streamlined process for everybody to manage? So speaking of partnerships, and as I mentioned, we have partners across the product team, really across the entire Blackbaud business. But what also excites us is the ability to partner with technology leaders like Microsoft and the ways that they view how we are actually driving the market and what we're being able to, sort of bring to all of you. It's really with this collaboration, and, you know, it truly is wonderful to be recognized by a leader like Microsoft. But that collaboration together, it is bringing to our customers into the market how we really can transform the social sector together. So how we can leverage industry leading AI and cloud technologies, making sure that what that ultimately drives is a better, a better informed a better productive, entire ecosystem ecosystem of how we how we actually inform social good in better ways. So we can boost operational efficiency. We can actually drive remarkable results together. So with this partnership, one of the first things that we did was we sat down and said, they have great technologies. How should we leverage those technologies? And in that in this diagram and I've had the opportunity to speak with some of you about this, so thank you for your feedback and and validation that we're heading in the right ways. We also know that every region is gonna have its own explicit needs. So as we are as we're implementing this and we're making sure that we cover the needs for the Asia Pacific region, we'll be working with our our Blackbaud team to ensure understand those needs, and we're building this data foundation. So if I just cover, going from the bottom up, Blackbaud CRM, of course, sits on Blackbaud cloud operations. And these types of innovations really are possible because of the cloud technologies that we are adopting. We are, of course, in Microsoft Azure. And because of that, the way that Microsoft has built its, fabric in one lake technology, it is providing us to use that unified semantic data model to build those datasets together in a very, let's say, integrated, very unified way so that, for example, every organization that has its, organization data within Fabric, because you are in Blackbaud CRM in our Blackbaud cloud operations, I know that's a mouthful, we're making sure that that data is represented in Fabric. We're also making sure that it's a connected system that you operate in. As I said, we don't live in a silo. So if you're using, for example, Salesforce Marketing Cloud or HubSpot or a few other, marketing engagement platforms, we can take that transactional data and also bring it in. That is your data. Your CRM data is yours. Your data that you bring in from your external sources is yours. So we are able to permission that exclusively to you. We don't train on that data. We make sure that it is exclusive to the organization. The value that we do bring, however, that is available to everybody that is on Blackbaud CRM and that is adopting the cloud, what we're building in this data foundation is the ability to bring that philanthropic datasets. Our Blackbaud, our data science team, we've built four decades of that learning. We've learned with you of what it means to serve this domain and the ways that you understand relationships and interactions. So that black box icon really represents so much of what that data is representing from those relationships and those interactions. And then, of course, we're always investing in data regionally. We make sure that we we understand the needs, and then, of course, we understand the regulations and the the requirements there. So piece by piece, dataset by dataset, we're building this unified semantic data model that is underway right now in collaboration with our Microsoft developers and our developers. Ultimately, this diagram is only powerful because of what we're able to build on top of it. We are able to bring Blackbaud Copilot to our customers, which we've built our own Blackbaud AI, to make sure that that is, again, a better way to interface with data. And, of course, we have very traditional ways, but why not use that data for the more modern engagements that that our customer base deserves? We also can benefit from the fact that it is Microsoft's technology, and they've built this entire system. Their fabric, one leg, is an entire system that brings, in a more seamless way, Power BI, Power Automate, and some of those Power Platform tools. So at every level of the stack, we're we're thinking about how do we actually enhance our data, how do we do it in a more modern way. Because, ultimately, what that gives us the ability to bring to you is the type of AI innovations that we truly want to ensure that your fundraising is focused on those human elements, as I mentioned, and not so much synthesizing all of the data from different sets. So what we can do with this technology is, for example, when you have a constituent record, we can understand and let's say that Colton is one of your constituents. We can understand so many things about Colton Chamberlain from the different datasets that we have at our disposal. We know that you understand Colton with the way that he engages with your organization. So why not synthesize that from multiple data sources and then ensure that your frontline fundraisers have the time that they can actually, have to engage with him, not necessarily to create all of this from the different data sources that traditionally, were required. So that is one way that the AI is really helping inform and freeing up that time ultimately to engage. The connected and very deep insights. So with your data, and many of you are already doing this, and perhaps I will just say we are catching up to all of you. However, what we can do is bring that, intelligence for good, those philanthropic datasets that I had mentioned in the diagram. We can use that to expose better and faster fundraising analytics. What is that fundraising performance of your entire funnel perhaps that you're tracking? What are your some of your, ways that you're tracking the revenue, and how are you optimizing? So the how are you optimizing, we can bring to you by the virtue of the fact that we understand the fundraising industry. We understand nonprofits in a way that that data ultimately also is used to expose some of these insights and these ways that really can inform your decision making in your fundraising and the strategies that you're employing. So that is all on the by virtue of the fact that we sit on a on that data model, that unified data model that really helps us bring this to all of our customers. Also, we are always thinking about and I know that regionally, we're we're thinking about how can we make prospecting that much more data driven in the ways that we have great tools, we have great products in our portfolio. Prospect Insights is just one of them. They're built, they were built from the get go to use AI. So, this is already something that's available. So we're thinking about how can we use that data foundation that I described and put more of the the rigor of prospecting at our at our fundraisers' fingertips, that really becomes a seamless experience. It really does help identify, qualify, and then optimize those high value prospects so that your team is really spending their time on that engagement that ultimately is gonna drive the best value and the impact that your mission is driving for your cause. And with that, it's outreach planning. So many steps go into how you are actually performing that entire workflow of reaching out to your to your constituents, planning, and then, of course, engaging with them. So even something as, just fundamental as writing a a thank you note or an acknowledgment for a donation that has been that has been given to the organization, how do we make sure that, again, we simplify some of those tasks? So at the very basic level, if we just draft something that is that is very valuable, it can be adjusted and be in the hands of your constituents in a faster and stronger way. So that is just one more way that it is AI, but it's that productivity with AI that is incredibly important for us to bring to you. I will just give a big, big, just promote this that you will be learning about intelligent ask. We do have our modern donation forms on Blackbaud. At at the moment, you can start using this, and the team is gonna tell you all about the great ways that they're using AI to really power intelligent ask. And then finally, there's Blackbaud. So we have a quick, I'm gonna pass it to you. Excellent. Thanks, Trit. That's all very exciting updates. Looking forward to continuing to watch that. And so there's so much lots of exciting things are happening for Blackbaud. Our long term strategic road map remains consistent with what we've shared in the past. As previously discussed, we now have online giving available in multiple regions. We released the final updates for the new gender code. That wraps up that work. And Blackbaud checkout is now enforced for our BBIS payment forms. For a host of customers, you can take advantage of our backup request tool to streamline and simplify your Blackbaud CRM backups. And looking to what's next in the future, you see that we'll continue to deliver on our strategy, expanding the core of value of Blackbaud CRM with improved user workflows focused on fundraising and constituent management via Sky UX, a key facet of our strategy. Utilizing cloud technologies to deliver continuous innovation faster and at scale, we'll continue to leverage our multilayer approach to keep you secure and compliant and expanding the value of data and AI innovation through expansion of the unified data model and new intelligent features that we just saw. And I'll leave it with this quote from Jeff Harmon. At the end of the day, our vision and strategy is aligned to the goals and vision of your organization. And now I'd like to turn it over to Kristen to wrap us up. Thank you, Trit. And so to wrap us up, I wanted to share just a quick few resources with you, just to share some additional things you can get engaged with and, continue building your knowledge base and your knowledge set about, the exciting things that we are bringing to market to share with you. We have touched on a few updates from our online giving, forms and payment services capabilities in different ways, but there's so much more that we wanna share with you. So as a reminder, the new online and optimized donation forms are available for Blackbaud CRM, and they are expanding. And so this is certainly there to help you to raise more and to save more. And so with advanced features and improved conversions, eliminate or reduce processing fees, daily disbursements, and simplified reconciliation, you can experience significantly higher giving. So if you haven't signed up for online giving, payment services, or data intelligence, product update briefings, you can certainly do so using the QR code on your screen or using the link that you see. But if you can't make it, don't worry. Register ahead of the event to receive the on demand link to watch the recording when you have time. And we also wanna make sure that you are getting engaged with additional innovation. And so we're excited to announce registration that's now open for our annual developers conference, Phoebe Dev Days. And so this is a three day virtual gathering where members of our developer community showcases how they've extended their Blackbaud products to meet their unique business needs. And so, sorry about that. My screen had a blip on that for just a second. But, nonetheless, you can certainly see and experience how your peers are leveraging, their solutions to save time, bring automations, and data driven insights as well as customizations to improve business processes and so much more. So whether you are a locoder, a procoder, or just curious to see what your peers are doing, we encourage you to join us. And just to share a brief snippet about what is in it for Blackbaud CRM highlights, you can see on the screen there is a lot that's available to you. So, we certainly encourage you to take advantage of these, exclusive topics pertaining to Blackbaud CRM, including the innovation grant showcase that's highlighting integrating Copilot with fabric, Sky API, and Blackbaud data warehouse, Sky UX design systems, reporting, automation, and so much more. And we would be remiss if we did not share the great things that are coming to you for BBCON. We are excited that we will be in Philadelphia, Pennsylvania this year on October. This is Blackbaud's biggest and, best event of the year for the Blackbaud community. Early bird pricing is now available, so lock in your best savings today before prices increase in July. If you have not attended BBCON before, you can expect three days of networking inspiration, innovation, and exciting product as well as announce announcements. So, yep, you do get the most out of your Blackbaud software. So if you are interested in learning more, be sure to visit ddconference.com to register. Also wanted to make sure that you were able to do three things after today's session, be able to get current with your solution, get connected, and get engaged. So a lot of the things that we talked about today, are, of course, still in flight, but there are things that you can get engaged with and involved with right now. So take advantage of these resources and these things that are new to you. Connect with your account team to be able to share your feedback as well as learn more about leveraging these new, the service pack 39 release as well as, a backup request tool as well. So you can also get engaged with the additional, product update briefings that we previously discussed as well as BBDEV days and BBCon as well. There's a lot of exciting things that are on the horizon for Blackbaud CRM, and we hope that you can feel the excitement and the energy surrounding, this solution and incredible things there to come. So we hope you have a wonderful day, and thank you so much for attending, today's product update briefing. So you you will receive a survey from us as well. We hope that you will, take that survey, share your feedback, and keep engaged with us, and we look forward to engaging with you soon. Thanks so much.