Name: Modernize Peer to Peer Fundraising With TeamRaiser and Nuclavis Messaging
Uploaded: 2026-04-28T18:31:01.697Z
Duration: 46 min 56 s
Description: Modernize Peer to Peer Fundraising With TeamRaiser and Nuclavis Messaging

Transcript for "Modernize Peer to Peer Fundraising With TeamRaiser and Nuclavis Messaging": thanks for joining. My name is Seth Braddock. I lead product management here at Blackbaud for Luminate Online and TeamRazor. I'm based in Syracuse, New York. When I am not vibe coding new features and products for you, you'll probably find myself, spending some time on the golf course, especially as it's getting nicer, chasing that dream of becoming a scratch handicapper, and spending time with my wife and my fox red Labrador retriever named Otto. Kathy? Hi, everyone. My name is Kathy Kempf. I am the CEO and founder of New Klevis. I live in Austin, Texas. And way back in the day in, 2000, I actually used to work at Convio, which, of course, is, the cornerstone of what Team Raiser is today, part of the Blackbaud, solution. So I've dedicated my entire career in servicing the nonprofit space, building technology to help peer to peer events be more successful in fundraising. A little bit about myself is I am an avid dog rescuer, and I have five dogs. That is correct. Five. So I'm hoping nobody barks or yells or screeches while I'm doing the webinar today, but you might see a pup or two, walk behind me. I'm a big animal lover and, certainly super excited to be able to share more about some of the technology that I've been working on with Seth and team and some of the great results that we see. Awesome. Alright. Perfect. Let's get into it. So really, really high level overview of Luminess Online and Team Raiser, and I'm gonna hand it back over to you, Kathy. So, you'll you'll hear this coming up if you're joining our product update briefing next Wednesday. So PSA, you're not signed up. Our product update briefing for Luminess Online and Team Raiser is at 12PM eastern time, Wednesday, May 6. If you're not registered, please go under the product update briefing site and register. But with Blackbaud online, Luminate online, and TeamRaiser, personalized fundraiser and donor engagement is not just an add on. It's really embedded in the core of our platform. We've been around for twenty seven years now. I've been around it for about four, so that tells you a little bit of something about how this product has taken shape in this market, meeting market needs, to enable organizations to build deeper, more meaningful relationships with their constituents, building online fundraising journeys, and utilizing TeamRaiser as a peer to peer fundraising platform. We've been leading in this space for a very long time in North America, and we'll continue to invest deeply in the capabilities we offer all of you, which is partially why we're here today. So, Kathy, I'd love to have you share a little bit of an overview of new Klevis and what we'll talk about today. Excellent. So Nucleus is a complimentary, set of solutions focused on peer to peer and mobile first. So our belief is that we need to meet users where they are. And, when we look at the data, roughly 70 to 80% of users are actually coming from a mobile device. And so when we're thinking about a mobile, device experience, 90% of time is typically happening in an app, such as iMessage. It could be, you know, a branded app for, you know, an airline, for example, or social media. And only 10% is actually happening on a mobile web experience, like a a mobile web browser. And so one of the things that, we really wanted to hone in on is how do we extend this fundraising experience that's happening on Blackbaud today with Team Raiser into a mobile world? And anything that you could do within the PC, you'd be able to do in a mobile app space. So the first solution that we have is our enterprise peer to peer mobile app. It is a fully branded experience. So different than good moves in that it is fully branded to your organization. In this example here, you can see it's branded to the Alzheimer's Association. And what we've been able to see is that users that engage with the mobile app, are actually raising a 167% more than their fundraising peers. And when I say fundraising peers, I'm excluding our $0 people, because if I included my $0 people, those numbers would be, you know, completely, completely different. And so, you know, we're able to really see that we have increased engagement because we're really meeting them where they are and giving them the channels, that they are looking for. And then what we're here to talk about today is our peer to peer messaging journey. So this is our newest product that we released last year. And we have automated segmented broadcast journeys, allowing us to deliver both RCS and MMS messages to the right people at the right time based on where they are in that fundraising life cycle. So if you think about the traditional fundraising life cycle for maybe a walk, there might be a 90 arc that we're working towards. Some people register ninety days early. Of course, we want them all to register early. But for the most part, we're gonna say 75% of all fundraising probably occurs in that maybe forty five to thirty day window. Right? And so that's really where we need to make sure we're giving them the right tools, the right tips based on where they are in that fundraising life cycle. So have they received their first donation? Have they brought their team back? Have their have they hit their fundraising goal? What are those different, you know, fundraising milestones that we're trying to get them to achieve so that we make sure we're giving them the right information of what they need to be doing next so we can really move the needle from a fundraising perspective. And that example was purely around fundraising coaching, but, of course, we also have a recruitment journey where we are able to recruit past participants going back x number of years and using that awesome Team Raiser feature to tell you this event is associated with this previous event. Therefore, all of the, targeting is happening automatically behind the scenes. And so that's what the magic, that we bring to the table is being able to do all of that targeting with the deep integration that we have with Luminate online. So with this broadcast, messaging, we can really take it to the next level because you're able to have that scalable messaging, being able to really save a lot of staff time, around being able to create these lists and who's gonna be receiving, this particular message or who's gonna be, suppressed from a particular message. So, one of the things that we're gonna be sharing here in a little bit is what is next in terms of messaging and our Blackbaud, integration. So we're gonna be opening up this broadcast messaging beyond just peer to peer, enabling us to really deepen that, integration and partnership even further so that if you have advocacy messages that need to go out or end of your giving or giving Tuesday, you would be able to actually do that all within a single interface. So let's talk a little bit about the evolution of communication. So, I'm gonna age myself, of course, on this one. But, you know, before the two thousands, you know, direct mail was really the primary channel. If you looked at where was money being raised, it was really coming in from direct mail. And not to say direct mail is no longer in the equation, but we have so many more channels that, users are engaging with with, and we actually expect different level of return on investment. So, you know, about twenty or so years ago, we started exploring the email world. Right? And you started having platforms like Luminate online, which was one of the first in the space, to be able to offer email and broadcast messaging to your constituents and starting to collect opt ins on donation forms and registration forms, etcetera. And so we started collecting that information, but before 02/2005, not a lot of rich house files. Right? And then over the last five years, that has continued to evolve as text messaging has become so inherent in our day to day communication. Right? We're on our devices all day long. The average, person is actually spending four and a half to five hours a day on their device. And so this is where you are. You're meeting them where they where they are. Right? And if we're looking at the average, engagement, rates with email versus texting, it's very, very different. Right? If you're thinking about that younger generation, you know, Gen z, for example, they check their email once a week, once a month. So if this is an urgent appeal and you're trying to get someone to do something, email is not gonna be your the best channel to communicate with that generation. And so text is actually gonna be much more, immediate response. So the average, text message that a person receives, they read it within three minutes in that 90 percentile range, which is huge. When you look at average emails, it could be days, it could be weeks. You don't really know. Right? And then you have the next generation of messaging, which, of course, is what we wanna do a deep dive into today, which is RCS, which stands for rich communication service. So rich communication service is not new. It actually was developed by Google years ago, and it's actually their default communication, option on the Android devices. Now our Apple friends, did not fully support RCS until last year in September. But you needed to have actually, it was a year before that, but you needed to have a full year after it was initially supported to get all the carriers to support it. And little known fact, there's, like, 300 carriers in The US. It is a very, very complex set of carriers. And so it's not just T Mobile, Verizon, and AT and T. There's tons of local carriers, and you need to make sure you have, adoption rate across the board. And so at this point, you actually have a very, very strong adoption rate across carriers. And when we're sending out messages, we're actually seeing 90% of messages going through RCS and only 10% falling back to MMS, which tells us we've really gotten, you know, a the the the broad market of carriers to be able to adopt this new technology. Now what makes it special is the branded verified sender. The branded verified sender is actually coming from your RCS channel name, which is approved by Google and verified by them and the top carriers. So it's not just a six digit number. It's not a 10 digit number, with a little avatar icon. Instead, it's your logo with your branding and a name, and that is worth gold. And the reason it is because we started adding a lot more features to filter out unknown messages and spam because we have a lot of, you know, people, you know, inappropriately sending out text messages without your opt in, you know, political messages, asking for donations, whatever that might look like. And so we're getting inundated with text messages. You probably get 20 or 30 a day. Right? And so with these new unknown senders filtering that has become available within iOS, and Android, you wanna make sure your message gets seen. So prior to, you know, RCS, you would just have your message go to potentially an unknown senders folder, but it would be difficult to identify the message because it's coming from this weird number that I don't know who it is. And unless that org name or event name is very clearly appearing in the first one or two lines, you may not necessarily be able to recognize that message. So, this really allows you to get front and center and have deliverability equal visibility because now deliverability doesn't necessarily mean visibility if it's not actually coming from a branded verified sender because it could get lost in that unknown sender's folder. So let's talk a little bit about what is the difference between MMS and RCS because I will say this is something a lot of people don't fully, fully appreciate and understand. So on the left, I have an MMS example, and on the right, I have an RCS example. And so on the left, you can see this message is coming from a 10 digit long code. It could be a six digit short code as well. That would certainly, be an option. You can have an image only up to about one megabyte. You can have content. You could have a call to action with a URL, but you don't have read receipts. So MMS and, SMS do not have read receipts. So that is something important to know. You have deliverability, but you don't know if someone actually read it. Like, you have with email, you have open rates. So the read receipts would be equivalent of that in the texting world. On the right hand side, you have an RCS example. You can see the message is sent from Nami Woks, the branded verified sender, and you actually have, you know, their logo and their iconography there. You also have the image, and you could actually have the image be up to 10 megabytes. So when you think about rich media, that means you can also include things like a video, a fully embedded video within your text message that you don't have to click away to be able to see. You can have calls to action. This is a card view, but you could also include links just like we have on the MMS side if that's something that you so chose. But one of the great benefits is the re receipt. So you have re receipts, and then, of course, you also have that click through data, not just by message, but by individual, which is incredibly powerful. And one of the things that new Klayvas allows us to do is have that small smart fallback. So being able to send a message as RCS, but if a person's device does not support RCS or they have it deactivated on their device, we would be able to flip it over and send them the MMS message to make sure that everybody is able to get the message at the right time with the correct information. That being said, what we've seen in our data is it's about 90% messages get sent RCS, 10% MMS. One thing to keep in mind is time to launch. MMS is pretty quick to get an aggregator to approve your application, so it could be a couple weeks. Pretty straightforward. With RCS, it's similar to a short code approval. It's about four months. But the reason why it is such a long arduous process is because it goes through so many different levels of review and approval, including every top carrier has to approve it, including Google themselves. And so it does make that level of trust and likelihood of it not being flagged as spam much greater because it's actually going through all of these levels of approval. But what we've done with some customers is you start with MMS, you're able to launch, and then once you have RCS approved, you're able to flip over and be able to send messages via that channel as well. But you can see it's just a much richer experience, and it almost mimics more like a web page, if you will, rather than just, HTML code. So let's talk a little bit about results because without results and data, you know, you can say it looks great, it's incredibly powerful, but you don't really understand what is the revenue impact of an investment such as this. So with, breakthrough t one d, we actually launched a case study with them earlier this year that was actually their fall walk season. And what we were able to do is really look at their participants who chose to engage with new Klevis in our mobile first solutions. How much more money did they raise compared to those users who did not take that mobile first approach? So if you look at the non mobile participants, they did not use the app, they did not do text messaging through new Klevis, on average had a 36% fundraising activation rate, and the average amount raised was $316. Now if we jump to that last line, if they did both an app and texting, so again, we're meeting them where they are, we actually jumped up that fundraising activation rate to 80%. So that is eight in every 10 of these individuals we converted into being fundraisers, and they raised $1,138. So 260% more than your non noble participants. So this was certainly very incredible, data. We were really excited to be able to see. And we've seen this story be shared again and again with our customers is if you really meet them where they are and make it easy for them to engage, this is gonna be the type of results that you could expect. Alright. Awesome. That framing is incredible. I even learned a ton that I didn't know, until you shared all of that, Kathy. But what this tells me is that, really, this messaging needs to be framed correctly, and the goal here isn't to just add another channel for your team to manage. This the the goal here is to remove the manual work while improving your constituents and your participants' experiences. The goal is to engage them deeper and get in front of them more often. So that's why email alone is no longer enough, especially for our mobile first audiences, which more and more of us are becoming. So layering on tools that require manual list uploads, constant oversight, and one off sends, it just doesn't help organizations, do more with less. It just shifts the burden. And so what's different with Nucleus Messaging inside of TeamRaiser is that it is deeply integrated. You're using the same groups, segmentation, interest data that you already trust and are building building on within the TeamRaiser platform. And leveraging Nucleus messaging, you can create automated, segments. You can create targeting. Your journeys can scale. Your reporting is all built in, and you don't have to leave the Loom mainline environment. And so unlike list based or manual SMS tools that operate outside of your fundraising system, Nucleave is tasked directly into the core strengths that Luminess line and Team Raiser offer with that native data automation or orchestration. So that combination really creates this efficiency multiplier when these tools are are tied together, and that's why it became such a a great opportunity and priority for us for us both heading into 2026. And so what does this actually look like? Well, Kathy is gonna show you what it looks like in just a second, but here's just a snapshot. With Nucleus messaging, you can send one time or journey based RCS, MMS, or SMS messages directly from TeamRaiser without switching platforms. Reporting will live alongside your campaign data. Messaging becomes a part of how you run your programs, not just that extra thing you have to manage, And our outcome approach is really simple, so allowing you to tie together both your your plans with emails, maybe coaching emails inside TeamRaiser, along with Nucleus messaging helps you create more timely and personalized outreach that actually delivers results. It gets someone to engage and and open and click on those buttons or links, get them to, sign up for that event or convert into that donor. So I will hand it back to you, Kathy, to go into the, live demo, which is really the most intriguing part of today. Thank you. And before I share, I think the one thing I do wanna just highlight is our re richest integration is what we have with, Luminate online. You know, the APIs are super robust. We leverage web services, tremendously to be able to get that data in real time for new, changes in donations, for new participants, event changes, etcetera. And so I do think that really robust integration allows us to provide this, you know, solution that makes it possible to do that automation. Right? If we were you know, if you were just use you do doing upload lists and things to that effect, it would be much more difficult to be able to do that level of automated segmentation and targeting based on the data that we have, you know, within TeamRacers. So that is something that I just wanna call out because it is fully automated, and really removes the burden of, organizations to have to do all of this manual list creation. So I'm gonna share, my screen. And, Seth, I'm gonna ask you to just shout out to me and let me know. Oh, is it wait. I think I did something wrong. I removed the slide, but let me go to the screen. Alright. Let me know if you see that. I got you. Yep. sound look good? Looks great. Perfect. Thank you. Okay. So I am within, Team Raiser, and I'm just gonna click around so you guys can see that it's actually a live event a a live instance. So if you go to TeamRazor, you'll actually see a new option in the main menu called new Klevis. And there are a few options of things that are available out of the box. So number one, we're authenticating, within Blackbaud and Nucleus. Is this a Nucleus customer, and is this a administrator that is authorized to be able to manage and send messages on behalf of the organization? So we're already doing some of this permission checking, behind the scenes to make sure that we're exposing it to the right organizations and the right individuals. So one of the things that you, as an administrator, you have access to be able to do is to be able to send one time messages. So I'm gonna go ahead and just click on that option. So here I would be able to enter in an internal name, a title. I'd be able to set what the message of the body looks like, and this is the RCS option. So I could also type in, you know, this is an example. I could add in an emoji. So let's assume I can find a heart. I can also add in a link. So I'm gonna go ahead and add dollars raised. If I wanted to add an event name, I could do that. So it makes it very easy to personalize the message. You could also incorporate an image. As I mentioned, for RCS, you can have files as large as 10 megabytes. And then you could have a CTA for the button or call to action. So you might be able to have what is the destination of the URL and then also what is the CTA for the button. Now we also wanna configure the MMS content. So for the MMS content, you'd have something similar, except we could actually include the links in here as well. So this is the example text, and I could actually incorporate the link specifically within here. And I'd also be able to include emojis. I'd also be able to include personalization. You can include a file if you so chose, which again could be an image up to one megabyte. And then you can also specify who would be the target for this particular message. So in this particular case, I might say, this is the event program that I'm seeking, and then it's gonna give me all of the options within that particular event program. So if I picked Durant, for example, I could pick more than one event. And then you could also specify this is a team captain's only message or maybe all participants. So being able to really fine tune who is gonna be getting this message. And then you could schedule the message for a future date and time, or you could choose to send it now. And you could also preview the message, and then I'm gonna go ahead and hit cancel. You could see these are messages that have already been sent, and then you have access to preview what the message looks like and also easily access reports. So as Seth mentioned, reports, of course, is one of the key, elements we wanted to make sure was fully integrated within this joint solution. So we wanted to be able to demonstrate the ability to have performance summary, reports. So how do you compare one message and how it performed against another message? And you could choose as many messages as you want. What I typically see is an organization looking at what are all of the messages I sent for this event season, and then how did they perform against each other is probably the most, used, use case for this type of situation because you're looking at maybe there's a certain message that didn't resonate. And so if you're looking at messages for next year, that could be a message that we might consider fine tuning or maybe changing the cadence or maybe even dropping completely from the series if it's not actually engaging users in the way that we would expect. If you wanted to look at how a a message is performing specifically and who received a message, a performance details report would be able to give you that so you could see, you know, who received it, when they received it, did they click it, did they read it, etcetera. And then if you wanted to dive into a recipient specifically, you could say, give me their phone number and then specify the date range of when these messages were sent, and you would be able to generate that report. So I actually went ahead and ran a couple of these reports before, our demo today just so we had them easily queued up. So on my first one, the performance summary report, you can actually see there's two different messages in here. One of them was an RCS, One was SMS. You can see we have unique source coding that was actually added to the messages, who received it, so how many people, what was the deliverability set, failed, read. And then you also have click through, total click through, unsubscribes, and then any segmentation. So was it sent to team captains only? Was it sent to all participants? And then did we have any segmentation around this particular message, like group exclusions, participation type exclusions, or dollars raised? You can also download the report as a CSV just like you do any other report within the Luminate, platform. And then the recipient activity report, as an example, I put in my phone number so I could see what messages I received. And you can see these are all of the messages that I received, and, actually, most of these were last fall. But you can see they were delivered, what the click through rate was, as well as unsubscribe rate. So that gives you a little bit of a sense of what the integration looks like. And this is just the beginning. We are so excited about some of the expansion opportunities, that we have in place, to be able to really make this even more meaningful beyond just Teamreaser. So I'm gonna go ahead and stop my sharing, and I think we just need to get the slides back up. There we go. Perfect. So right on queue, one of the first questions that I know people always ask is pricing and packaging. So the way that, messaging and texting the texting world goes is, there's a cost per message or text. And the reason for that is the carriers each charge a fee per text message. So there really isn't another great way of being able to, price a solution such as this. So it is volume based pricing. Our starter package starts at a 150,000 message credits. And whether they're sent via RCS or MMS, we, don't we we're not gonna count them differently. So we want you to be able to send the richest possible message with images and videos and content. We don't want to charge differently for short messages versus, more rich messages because we know what's gonna engage users the most is gonna be the richest possible message. So we try to really even out that from a pricing perspective. And we did have a promotion we wanted to share with you today, for everyone who joined us, is if you did, sign up with new Klevis and shared that you learned about new Klevis, through this webinar today, we would give you a thousand free bonus message credits, that you would be able to use for whatever you like. And so there are hard costs associated with those message credits that we wanted to make sure that we made available to you. And, certainly, if you have any particular questions about, Nucleus messaging and how it works and some of the intricacies behind that, we will be opening up the q and a a little bit later. And, certainly, feel free to ask your questions along the way. But we'd be more than happy to help answer any of those. Awesome. I'll take us home. That that was a great demo. Thank you, and I'm hoping that you all are intrigued. But as we close out, I do wanna zoom back out very quickly and just talk about where this is heading, because we've talked about what RCS is and the new Klevis offering inside of TeamRazor, which by the way, as Kathy shared, that is available today. You can use it if you are a TeamRazor customer. But the next evolution, it is extending that automation, the availability of messaging to other capabilities within the platform outside of the context of TeamRaiser. So we want you to be able to take advantage of it for campaign planning for any Luminate online group. So outside the context of TeamRazor, you'd be able to set up, schedule, send, report on messages for your Luminate online constituents, and it will not be a requirement to be using it in the context of TeamRazor. And so looking out a little bit further, we're our our focal point at Blackbaud from a product perspective has a lot to do with AI, and what we are actively exploring for the future is how we can help you even further with AI assisted content creation for those messages. You already have access in Team Raizer and across Luminess Online for generative AI to help you build new content and update that content with tone enhancers. So we will be exploring long term how we can, if you have new Klevis, use that as a strategic guide and assistant to build new content that can be plugged into your new Klevis messaging. So we're excited about where all this is going. And just to give a little bit more context on the Nucleus messaging for Luminate online side, it's just giving you that sense of how you can engage all of your consist constituents across any journey, not just within peer to peer. So the big takeaway for the reason why we're expanding it outside of just TeamRaiser is because Luminate Online, for the last twenty seven years, has been a single channel marketing solution. Email, email, email. Nothing else natively baked in. And so times need to change. We need to provide you with more opportunities. And so just by adding Klevis as an opportunity within Illuminate Online, we moved Illuminate Online from a single channel email tool into a true multichannel constituent marketing and engagement platform. So that is a huge opportunity for us. It brings more powerful engagement strategies together combining email and mobile messaging into this unified platform so we can help you communicate more effectively, strengthen your relationships, and amplify your impact at every touchpoint you have with with your constituents. And so here's a quick teaser of that future direction with with AI. Again, we're actively exploring this to help you, generate the right content, but it's important to say that no matter what we do by providing you with any AI assistance, we will keep you as humans firmly in control. The goal isn't to replace judgment. It's just to shorten the time to value and help your teams focus on what actually drives the impact you're looking for. And so with that, that's everything we have today, and we did pretty well. We wanted to make sure we had about twenty minutes for q and a. So we will open it up. Feel free to post some questions in q and a. I know that there there have been a few, so Kathy and I will stick around for some of these. So first question, how long does it take to, to set up RCS? So, RCS does take a it's quite a process to be able to get it up and running. So average, application approval times is about four months. I have sometimes seen it take a little bit longer because so many different, you know, companies and brands are, you know, looking at this, as a way of the future. And there's only a few aggregators approved by Google to actually, go through. And so it is a pretty long process. But as I mentioned, you can go live with MMS first, and then it could actually flip over to RCS once that's approved. So, the actual time to market can be significantly shorter. And then once RCS is available, that could be turned on. So Christina had a question. Is it just one line per organization, or can you have multiple lines from that platform account? So currently, we do have one line per organization. You could, in theory, set up two lines if you so chose. The RCS channel is pretty expensive as an application to get. It's about almost $700 to thousand dollars to get an application, kind of like a short code. So most organizations have actually tried to consolidate their messages into one channel, so that we they can minimize that cost. And, also, if people are opting in or opting out, they clearly are doing it from just that one channel instead of having multiple channels across an organization. But if you do have very different messaging, you know, maybe direct response versus peer to peer and you did wanna have different channels of opting in, that certainly could be a use case, that you might, you know, choose to use. I would say most organizations have wanted to consolidate that down to one. I can take this one. What's the timing for the release for Nucleus for all of Luminate online? Well, mentioned it's already available for TeamRaiser. Our work has been completed for the expanded scope for Luminate online. It will be included in our next release, which is targeted for mid July. So that is our current goal. Once that is live and you have new Klevis, you'll be able to use messaging for not just Team Raiser, but any message you wanna send to your constituents. Good question. So how do click through rates and open rates differ between, messaging, texting, and email campaign? So, this is really the crux of why. When you think about the open rates for messaging, you know, within that nine you know, within three minutes, 90% of messages are typically seen. They might not be fully read, but they are identified and opened. When you look at what the ope average open rate is for email, we're lucky if that's in that 20 to 30% range. Right? But where you see a big difference is engagement. So on the click through rate for texting, you typically see anywhere between 10 to 30%. Email, two to 5% is pretty average. Right? And so you're seeing almost a, you know, eight x fold increase on texting versus email. But the timing of that engagement is probably what's most important is they're able to get that within minutes, take action, do something, or, you know, move past it if they, you know, saw the message and they got the the information they needed. But with email, it could be hours, it could be days, it could be weeks, especially if you're thinking about that younger demographic. So, you know, some of these stats that I'm sharing are, you know, general across the board, but they will vary greatly based on the generation, the Gen z. They they really you know, email is just not a channel that they are, you know you know, just using on a day to day basis, compared to texting. I can attest to that. We, I've got 535 Gmail messages right now, and, right now, it's just clean up. Select all and delete. Doesn't really matter what it is. Right? Yeah. Exactly. Okay. I can take this one. Why was it important to us as a product for Luminess Online to integrate Nucleus messaging? Well, I hinted at it before, and what Cathy was just saying with email, email's just not enough. And we're not actually saying email isn't important. It's actually pretty critical to retain. The important part is to diversify your channels in which you are reaching your constituents. And so Luminate Online historically has been a single channel marketing solution with email. By adding new Klevis, we, out of the box, can turn that into a dual channel solution where you have the ability to plan out and create your campaigns to reach your constituents via email or messages. And so that was a really important aspect of of the decision making and why we we believe it was such a high priority to get to you as soon as possible this year. And I will just share an anecdote. We didn't start thinking about this. This idea and opportunity came about at the end of the year last year, and it was so important to us that we moved a lot else aside so that we could prioritize getting this to you early on into the 2026. What is the cost per message credit? So it will depend on the volume of messages that you purchase. So the greater the volume, the lower the cost per message. And so on the lowest tier, it is a 150,000 message credits, and we go all the way up to a million credits. But that pricing will scale based on the volume, and then you have the term of the contract that you can actually use all of those message credits. Is there a way to know who read the message I'm sending? So you do get to see that with RCS, so you wouldn't gate be able to see that with MMS or SMS. But I will just caveat, not every carrier, especially if they're really small local carriers, don't always report back the read receipts. And so you do need to look at those with a little bit of grain of salt because not all carriers necessarily report that back. But that is one of the key benefits of RCS is knowing who's who's responded, who's actions, who's looked at it, not just the click through rates. I can take this one. Why they move away from good move to new Klevis? I'll actually reposition this. We didn't we haven't moved away from GoodMove. And New Klevis GoodMove is a mobile application option within Team Raizer, and it is a more standardized approach for organizations who need slash want a free version of a mobile app they can distribute and deploy out to all of their participants for TeamRaiser events. There's no custom branding with GoodMove, so you don't get everything that you would if you were to use new Klevis' custom mobile application solution. So you essentially get your own instance in the App Store for every program you want with new Klevis. With GoodMove, it's the GoodMove app. There are pros to each of the opportunities, so I would encourage you to explore both and pick what is best for your organization's, objectives. Now to to clarify, Goodmoo does not have text messaging capabilities. Nucleus brings Nucleus messaging, which is independent of your mobile application solutions. And one thing I would also add is they are two, you know, they're two different solutions and and serving two different spaces in in the market. Good Moves is really serving a lot of the events that are shouldn't have quite frankly a white labeled branded app because the ROI won't be there. Right? And so if your event is raising, you know, under 500 or a million dollars, it probably doesn't make sense for you to invest in new Klevis as it as a technology in your tech stack. Right? And so we really look at it as you should be mobile because you need to be mobile first. And so if you have a smaller event or, you know, you're still growing that brand, you should start with good moves. But, you know, at a certain point, you might wanna invest in a branded solution to make sure you're able to really take it to that next level. But unless you're over that 500 to million dollars for that event program, I think good moves is gonna give you everything that you need. What makes the integration between Nucleus and Lumina online specifically unique? Do you wanna take it, Kathy and Hersh? Sure. Yeah. I mean, I think one of the biggest things is, you know, Luminate online quite honestly has the richest integration options available between, web services and rest APIs. We're able to really pull all of this rich information and attributes around what a participant is doing and, more importantly, what they're not doing so that we can really craft and make sure that they are receiving the right message at the right time with the right CTA. And so instead of, you know, moving that list building exercise to your staff and make that a daily exercise of, you know, creating a new list and a group and uploading, etcetera, we're able to really take all of that and automate and remove the element of human error, quite frankly. Right? Nothing is worse than I sent the message to the wrong people. And so we're able to really take that, you know, human, element out of it, that becomes, you know, really difficult and hard to scale. One thing I really love about the integration too is that, just to say it a little bit differently as well, Nucleus takes advantage of our groups API. Luminate Online has unique functionality with the way that we allow you to create groups and segment your audiences, and Nucleus uses that API to give you near real time updates of those groups. And so it allows you, like Cathy mentioned, to eliminate the human error by essentially saying, hey. You're only gonna send the message to the people in real time that you need to send the message to. And one thing you shared with me, Kathy, last week even is that you provide organizations with a a real time calculator to let them see how many message credits they're about to use so they can verify whether they want to send that message to the group that they've scheduled it for. Yeah. And that's actually gonna be a really important, you know, piece that we're adding to that broader solution since we're gonna be using groups so heavily. Being able to do that audience calculation to make sure you're not incorrectly targeting a group that, you know, maybe you, you know, just switched the digit or, you know, made a small little mistake, but you wanna make sure that you're targeting the right people, and you're able to have those checks and balances in place. Awesome. I think that was all of our questions. Is there anything else that anyone has? Hey. If not, thank you all so much for your forty nine minutes of time in your day today. That thank you so much, Kathy, for partnering with us on this. And, as I mentioned at the beginning, this is recorded. You'll get a link out to this within about twenty four hours. And, in the docs, there's a link to download these slides. Hope you all have a fantastic rest of your week.