Transcript for "Discover Blackbaud Raiser's Edge NXT®": Welcome, everyone. Thank you so much for joining us for our session today, discover Blackbaud Raiser's Edge NXT. We are so excited to dive on in. Before we kick it off, I just wanna introduce my colleague, Daniel Gwynn. He's our Blackbaud representative who's also on the line with me just in case you have any questions about how Raiser's Edge NXT can help you transform your fundraising results and revolutionize your mission's impact. He'll go ahead and throw some information in the chat as well. And I do wanna quick call out. There's a bunch of amazing helpful resources in the doc section. So do take a look, and you will receive a link to our recording. So, as you go throughout the session, feel free to enter any questions you have, and we'll be sure to answer. Now without further ado, let me go ahead and pass it over to our product expert today, Lisa Nerman. Perfect. Thank you so much. Well, thanks everyone for joining us today. My name is Lisa Nerman. I'll be your host. I'm a principal solutions consultant here at Blackbaud, and I will be guiding us through our demonstration of Raiser's Edge NXT today. So I do wanna start, a little bit by telling you how to navigate the system for our webinar. On the right side of your screen, you should see a chat where you can post messages and chat with us. You can also drop questions in the q and a area, and I can see those on the back end and call them out as we're going through the presentation. But please do interact with us today, and we'll also be reaching out if you have any questions after the session. We don't just have to stop here. We can continue on our conversations in the future. So with that, I'll go ahead and jump into our presentation. You know, it wouldn't be a webinar without showing some slides. Before we jump into the product, so I'll go through a few of those to start with. Alright. Well, I'm going to kick it off with a little bit about Blackbaud. Let me get to my next slide here. Alright. So we've been around for quite a long time. We've been around for over forty years in this specific space working with organization like yours, and today, we're gonna talk about those fundraising organizations. We've got about 35,000 customers in over a 100 countries, so we've been doing this for quite a long time, and working with a lot of customers to really grow the impact of nonprofits worldwide. Now although we are gonna be talking a lot about our fundraising solutions today, it's important to note that Blackbaud touches a lot of areas of the business that you might be responsible for or work alongside of your colleagues who do. We can manage financial components of your organization, prospect research, marketing engagement, and online giving. We also have tools for peer to peer fundraising and grant making, kind of a one stop shop for all those tools you use. And what's really important is understanding that Blackbaud has the ability to create this connected ecosystem that plugs all those solutions into each other. So if you wanted to take fundraising and have a really tight connection to the financial management piece, we've got both ends of the spectrum and they work together cohesively. So, again, we're gonna focus on the fundraising side of things today, but know that we kind of touch it all and we're happy to answer questions about those in the chat as well. But as I mentioned, we're gonna be focused laser focused on Raiser's Edge NXT, which is our flagship fundraising product here at Blackbaud. I know there are a lot of words on this screen. It's really just meant to highlight all the capabilities that we'll talk about throughout today. So if you're responsible for marketing and communications, I'll be sure to talk a little bit about engagement. If you're here from our annual giving team, we'll be sure to highlight how appeals and campaigns can be structured to drive revenue and hopefully increase those donations across your organization. And if you're a decision maker or an executive here, we'll highlight some of the really important reports to help track KPIs across your organization. I also found that it can be really helpful to know the whole scope of what Blackbaud can deliver. So this is not just about the technology itself. We're here to give you all the tools to help you succeed with that technology. We have built in support tools, and I'll call those out as we get into the razor's edge in just a moment here, which can include access to ongoing training, customer support, even Blackbaud University, which is going to be a one stop shop for both on demand and live instructor led courses, that'll help you revisit some of the functionality you learned during the onboarding, but also stay refreshed on the new advancements within the product. All of that is baked into the subscription and is helpful to ensure that you succeed using the platform. We're not just giving you a tool and telling you good luck. We're really helping you get the most out of those tools. So today today's presentation, we've got a little bit of a road map here. Once we get oriented in the product, we're gonna level set by taking a look at a constituent record. We'll talk about giving and engagement, wealth ratings, major gifts and grants moves management. We'll move into analytical tools, portfolio management, actionable reporting, and segmentation and mapping, and we'll round it out with the supporter experience. So peer to peer fundraising, email marketing, and donation forms. And anything that's an add on will certainly be called out, but all these tools are built in and included with the Raiser's Edge subscription to help you all become more successful in in meeting your mission. And finally, last slide, I promise, and then we'll get into Raiser's Edge NXT. So with all of these tools, our organizations on Raiser's Edge NXT are seeing huge growth. The numbers on the screen are based on a five year study of our customers, and so with Raiser's Edge NXT, you can expect to get similar results. We've seen a 44% growth in total dollars raised by these organizations that have moved to Raiser's Edge NXT, and we've also seen a 35% growth in the number of donors. So not just the number of donations, but the number of donors really widening that base. And then finally, really important number here, 48% growth in the number of donations. We know based on our studies from the Blackbaud Institute that the number of donations has actually gone down over the years industry wide, but in Raiser's Edge NXT, we are seeing a growth there. So we're really helping you find new donors in the database and then helping you grow the number of donations that they're giving. And with that, I'm gonna switch screens here and start to show a little bit of Raiser's Edge NXT from right within the solution. And, again, please keep the, you know, the q and a in mind. Ask your questions during the demonstration, and we'll keep an eye out for those. So let me go ahead and share my screen, and we will get started here. Give me one moment to pull that up. Screen share. Alright. So you should be seeing the home screen of Razer's Edge NXT. I'll give it one moment to load here. It's giving me a second that my network is not connecting. Let me try that again. I'll unshare and reshare. Alright. Alright. We'll try that again. Getting a network error message. Alright. One more try. Here. Alright. I will try to refresh. Just give me one moment here, and I will try to pull that up again. Thanks y'all for your patience. So you know how things can be with those technical difficulties. I'll definitely, while Lisa is getting back into our system here, I will post into the chat, a link to our recorded, product tour as well so you can check that out. But Lisa is is just rejoining now, so fingers crossed that'll work out and she'll be able to share her screen. Appreciate you bearing with us. Oh, there we go. Look at that. Love it. Alright. Perfect. And I will let Lisa go ahead and, dive back in. Thanks, everyone. Appreciate your patience. Thank you so much. Great. Well, glad you can see my screen. That certainly helps as we do the product demonstration. But what you all are seeing on my screen here is the home page of Raiser's Edge NXT. This is where you're gonna launch your work every day whether you're in the back office doing database administration or you're an executive coming in to pull the reports to understand, let's say, fundraiser performance. Doesn't really matter the size of your shop, everyone's going to start their day here. And what I love about this homepage is that each of the tiles here are configurable based on your user role. So some information may be less relevant to others, than to your role in the organization, but you can determine which information is pulled toward the top, what is hidden so that you get access to just what moves the needle for your role. So if I'm in, let's say an event manager, I have this tile here that shows me the number of folks attending my annual gala and the total number of dollars raised. I can keep track of how many registrations are coming in, and I can make quicker decisions about maybe next steps I need to take to drive toward a better outcome for that event. If I'm also tracking, let's say, major gift or grant fundraising, I'd like to see, the stages that those asks are in, I have that pulled here on the right hand side and, again, able to make quicker decisions because we have this information top of mind every time that we log in here. Now just in a little bit of additional lay of the land, on the right, you'll see there's a recently accessed section. So if I'm quite often visiting Robert's record, which we'll visit in a moment here, we're gonna see that pinned to the right hand side of my screen. That is user specific for each user that comes in. They're able to see the records they've most recently accessed in the system. And then all the resources I talked about, at the bottom you'll see a section for assistance. So whether we're wanting to chat with a human, to understand capabilities in the system or want to access our resource center, those have the on demand videos or Blackboard University, I can click on any of the items at the bottom. I also have this fly out at the top, which also changes depending on where I am in the system. So all these resources are available to me. My chat is within this fly out. And then, you know, if I go to a dashboard, I'm gonna see information change in this fly out to show me information maybe about how a dash is pulling its information. So it is really helpful that it changes based on where you are in the system, and it sort of follows you around with that relevant information. But let's take a look at a constituent record. So again, Robert, I mentioned, I pulled him up recently. If I want to search for him, if I maybe didn't have it on the right hand side, I can click at the top. If I do navigate away from the page and click in the search, the recent records will also show so it's easy to get to those I pulled up. But if I do even wanna search by a nickname, maybe Robert goes by Bob. It's helpful. I can type in a few characters and find that record. I can also do a partial match on email address or a unique identifier to help me locate that record quickly and easily. So this is Robert's record. Now he's got a lot of information in every nook and cranny of his record. It's helpful to, you know, help everyone visualize what type of data you can track, but we know sometimes it's a bit more than a lot of nonprofits capture in their system. To level set about the constituent record, there are two main types. There are individuals like Robert and organizations like maybe a corporation or a business or a foundation. Within an individual or an organization record, we can categorize what type they are or basically what their connection is to your organization. So on the right hand side, you'll see constituent codes, Those can come from your existing system during the data conversion or and or we can talk with you during implementation about best practices for what codes might make sense for your organization. In this case, Robert is a major donor, a board member, a volunteer. These are all of his connections. There's some date ranges applied here as well, and as you can see, he has multiple codes on his record. It's great for context. When we pull up his record, we see what his connection is, but these are also great for segmenting your database. If you wanna send an email out to all of your board members or something to your volunteers, we can group these records together based on these codes that are tagged on their records. And then if I scroll down, everything else is tile based down below, again customizable, configurable by each of your users. If I was that event person, maybe I moved the event participation tile up to the top and maybe have that maximized by default. So just again, depending on what information's of interest to you, you can move, drag and drop these around and there's a different layout by device that you're accessing the system on. So if I'm on a mobile device, I can have them in a different order. Maybe I wanna easily log my contact reports using the actions tile, that might be the first one I see. Or when I'm in the office, maybe I'd like to have couple of these maximized by default. The system will remember those preferences that you have. Of course, contact information is the basis of a lot of the things that we track here, addresses, emails, phone numbers, and there are data enrichment services within Raiser's Edge NXT to keep this information up to date and accurate. So if we, consider addresses, there's a national change of address, tool in the system that runs, it's called address finder, that you can archive previous addresses and update the new addresses based on information from the NCOA database. You can also track things like relationships, so does someone's spouse, their employer, their family members, and these relationships don't have to have full records in the system, they can be a branch off the tree if that makes sense. So an example of that might be that I know Robert has a dog named Ruby. We probably don't want everyone's pets to have full records in the system, so we can just add a relationship. But in the case that his wife is involved as a volunteer, she can be linked to Robert's record but also have her own record of all her volunteer history and other information tracked. Now these records are combined as one household for communication purposes. If we wanted to send one newsletter to their house, or something like that, run all their giving together, we can do so. But it does allow you to manage them as individuals, which often we're looking to do in our CRM. I did mention the ability to capture actions and notes. Notes are more gen are more general, maybe personal details, address change details, we can add to these. Actions are a bit more of one on one specific touch points. If I had a meeting with someone, a phone call, there's a task that I need to complete, or an action that's set or an email that's sent, those can all be tracked as actions, and I can be reminded of these in Outlook or in, Google Calendar. I have that ability to integrate as well. So this is a great way to be able to get a feel for what touches have occurred, you have that historical information, and they can be entered even via, maybe your iPhone using talk to text functionality to get them into the system really easily. That's really the goal here is ease of use and having all this information in one location about your constituents. And then giving, let's not forget about giving and giving history. On the right you'll see two tiles. Giving history shows that chronological view of gifts by date, we can see see the type of gift and maybe the designation that they went toward, but if we want to get a summary of someone's financial involvement with your organization, the tile above for giving, first of all, we can see a number there. If I maximize that tile, that's going to show me the lifetime giving for this individual, but I can peek behind the curtain and see how much has been received, how much is committed but not yet paid on, and then any soft credits. So there's a variety of things we can track here, pledges, planned gifts would be in that committed bucket. Soft credits could be that Robert owns a small business, and he gives through that small business. The gift goes on that record, but we can carbon copy him as cutting, quote, unquote, soft credit for the gift that was made. So a lot here that we can pull together. We can see consecutive years giving, total years giving, and first latest and greatest. Really nice to not have to go to a different screen or run a report to be able to pull all this information together. I mentioned before having that ability to track event participation. There's an event module included with Raiser's Edge NXT, you can set up paid events, free events, different price points if you'd like, you can ask custom questions, track t shirt sizes or meal preferences, all those would be set up in Raiser's Edge NXT. You'll see on the left hand side, there is a calendar, for events, and I can go to set up my events there, and then I can register people either, you know, directly in the system or have online event registration forms. We do provide unlimited number of event registration forms for, for you all to embed on your website, and then those that have registered through the forms will have this show on their event participation tile. So if Robert goes online and registers for that winter gala, we're gonna see that pull through onto his record, and we'll also have reporting, participant lists. You can pull it up on a tablet to check people in for the event, all right within the system brought together. If your organization, were to have a peer to peer component for your event or even stand alone for Giving Tuesday, that's another piece that's included with Raiser's Edge NXT. You'll see, Robert here created a peer to peer fundraising page for his wife's birthday. That is one example. I have an example from a customer here as well that has a create your own event. It's always just linked from their website. So if somebody came and wanted to raise money for them, they could. They could click start fundraising and fill out a couple of things in a wizard based editor to create their page. But then, you know, like I mentioned, Giving Tuesday could be an example, tied to an event could be another example, but just allows people to give in different ways and provides you a different tool in your toolkit for bringing money into your organization. But regardless of the way that this constituent becomes known to us, whether they've gone online and given a gift or come to an event or some other way, we have the ability to understand a bit more about their ability to give. And what I mean by that is there is a tile here called prospect insights. This is included with Frasier's Edge NXT. And every week, it runs your records and scores them with what we call a target gift range, how much someone can give over the next twelve months, and a major giving likelihood. So we have an analytics department at Blackbaud. We've been doing this for for many, many years that pull together publicly available sources, not other client data. We can pull from, you know, annual reports that are published, property ownership, company ownership, those types of things to provide actionable data on your constituents. And not only will it provide you these ratings on Robert's record directly as well as a summary and a recommendation, but if we go into prospect insights, it's its own landing page that will show you across your entire database where the potential may lie. So just as we kind of get oriented with this page here, there's a needs attention section that's showing me I have 22 qualified major giving prospects. So, you know, years ago, we would provide wealth ratings, and it was kind of up to the organization to say, let me pull a query or a list of these constituents and kinda determine how to take your next steps or even, you know, have a a fundraising consultant come and help you. This is intended to sort of meet you in the middle to say we're providing those data points, but we're also providing some recommendations and best practices for here are some, potential major donors weighted by how how good of a potential donor they are for you to review. For Fernando here, the second one in my list, we can see that target gift range data on the left. We can also see the major giving likelihood. We also have the ability to see things like giving and wealth to other organizations. Under his giving behavior where I can see things like lifetime giving, largest one time gift, if I click view details, I can see all the giving to my organization at the top, but then gifts to other organizations toward the bottom. So it just allows you to get a feel for those gift ranges, the types of organizations someone's giving to as a part of you reviewing these unassigned prospects and determining what your next steps will be. So let's go back to Robert's record where we first, you know, came across prospect insights. Super handy for your organization. You slice and dice your database based on some of these and make assignments to fundraisers. We'll look at the portfolio here in a moment for how that works, but one of the record types that goes really nicely with prospect insights wealth information is an opportunity. An opportunity is a way that you can track a major gift pursuit or a grant. It allows you to track things like the phase that it's in. So in this case, my major gift pursuit for Robert is in negotiation. I can also track how much I asked for and when, how much I expect to get and when, and then the eventual funded amounts that I can run reports on the variance there. If I click into this major gift pursuit, it is a full blown record so it's not just the fields that we saw on the screen there, we can actually go into the record and see all sorts of other details. And I do wanna mention that even the, status, the different phases that that opportunity might be in are customizable by your organization. So where it says that it's in negotiation if I change the status, what's in this drop down as well as a lot of other drop downs in the product, you all can determine do you want five stages or three stages, different stages for major gifts versus grants, those are all up to you and we can provide again those recommendations during the implementation process. But we will see as we scroll down on the left you've got actions, so any of the touches and things that have occurred as a part of securing this major gift, we will see here, and these do surface on Robert's record as well. So even though they're specific to this ask, we're not burying them here, they're just connected. Back on his main record, we would see these actions there alongside of any of his other actions that may not be tied to this specific request. You'll see attachments whether you attach the document directly or if you want to link out to a file maybe on SharePoint or in a different location, and then even custom fields. Custom fields can be tracked on this opportunity. We can also add them to a constituent record. So if you wanted to track the source by which you, somebody became known to you, the committee they're on, maybe if we have other details about their interests, those could be custom fields, which are unlimited. So you all if you're saying you, oh, this looks good for the the standard fundraising stuff I'm tracking, but I might need a little bit of flexibility with adding other ways of tracking my records, custom fields are a great way to take a purpose built system and make it a bit more specific for your organization. Great. And as I mentioned, you know, with the forms online for events and the custom fields being unlimited, your users are also unlimited here. So, again, everything is mobile responsive, hopefully looking pretty intuitive for your team, but we do have unlimited user licenses so that you don't have to worry about as you grow and add other people to your team that we have a certain number of people that can be here at the same time. You do have unlimited, but we do have security to make sure that if we had 10 people in the system, each of them can see and do the things they need to. They're not necessarily all able to come in here and delete gift records or see wealth information if it's not appropriate for their particular role. So do you like to call that out? I get that question a lot about, users coming in and making sure that they see the things that they should be able to. So let's talk a little bit about, you know, we've got Robert here in the system, we have a lot of different constituents in my database, what if I am, you know, a fundraising gift officer who needs to manage and juggle multiple prospects and and multiple relationships that I'm building? What comes into play there is your work center, and this really replaces for a lot of organizations their need to lean on Microsoft Excel to create a spreadsheet of who they're working with and what their next steps are and all of that. This is just in Raiser's Edge pulling based on fundraiser assignments. On a constituent, we can indicate who the fundraisers are that are, quote unquote responsible for building that relationship, and you'll see here that my portfolio, has 33 different constituents. I'm gonna, pull my constituent summary over to the left so I can see the names of those first. So you'll see I can drag and drop the different columns. I've got everyone from AAA Concrete to Bill Adams. I've got Robert in my in my portfolio as well, and so this allows you to come in and be really focused on just who you're assigned to. You can view in the middle column here the last action that was logged, the next action that is to occur. We can even click on the ellipses on the left to add an action to say, oh, I don't have one for, Bill Adams. Let me add an action, and and make sure that I have a next step that's here. So this is overall, you know, adding and customizing the columns for each user, the columns that you see, the order of the columns, but then there's also an opportunities tab that I like to call out because we just looked at an opportunity. We looked at that major gift pursuit. I think we're gonna maybe raise a $100,000 from Robert. You'll actually see that as the second line here, where we can see that I'm also responsible for managing that gift pursuit, and I have similar columns around last action, next action, deadline. I can filter any of these lists down to see just maybe this quarter for our expected date, but also have some shortcuts here to say, actually, let me change the status. I'm gonna move that into the next stage based on some things that have occurred recently. But your actions are also in their own tab, so think about an opportunity as sort of the umbrella for we're going to raise this amount and the actions are the different things you're doing to get to that end goal. All these are just available here so each staff member can see very clearly what they need to do. It's not a database black hole where we're entering data in the system, and we can never pull it out again or we have to create, a report to do that and find the right report. We want people to adopt the tool and know they can find the data that's relevant to them. So this this work center has been a really big hit, and, again, we hope it takes the place of external spreadsheets used to manage this so you see everything right here within the system. And there's a little bit of artificial intelligence built in in this overview section in the form of tags. What the system is doing here is under needs attention, it's flagging any records that are assigned to me, so we're looking specifically at my portfolio, and it's telling me if there's specific tags or scenarios, like Mary has an upcoming birthday, she registered for an event, that tells me a couple of things about her. Most importantly, I have quite a few here with no contact in the last ninety days that if they're in my portfolio, hopefully, I'm reaching out to them on a regular basis. So I like to call out that we've got, you know, a lot of no contact here. If we have an upcoming birthday or an at risk donor that maybe is at risk of lapsing or or not making a donation. And, again, all these are just recommendations. You can dismiss them or click to add an action depending on what you want to do. There are definitely, workflows in the system that can automatically add an action. Like, if a gift comes in over a thousand dollars, we can automatically have Lisa call them and add that to my to do list. This particular area is giving you the option to say, do I wanna take action based on the recommendations that are being surfaced to me? So a lot of different tools we have that you can use, depending on what scenario your organization is looking to have the system help you with. But this area, again, you know, one stop shop for people coming in, kinda feels a little bit like a report in some ways, but there is a reporting section in Raiser's Edge NXT. So if I toggle there, the report that I have pulled up is again along that theme of an opportunity. Remember, major gift opportunity, grant opportunity, this is pulling together across all the fundraisers in the system, the opportunities that they're working so I can see them in one place. So of course, each person can manage them in their own work center, in their own portfolio, but if we wanted to look across the entire organization to see the the purposes, the statuses, how much was funded versus how much we asked for to see some of those projection accuracies. This is all built out on a standard report that your organization can leverage. There's the ability to set this to be emailed on a regular basis. There's, of course, a lot of benefit to being in the system and clicking into things and drilling through, but if we do have those that prefer to get an email update, maybe a PDF sent to them, that's possible, as well as setting up multiple views. You'll notice that I could look at my grants specifically instead of everything, so if we are coding grants versus major gifts, those are that's a difference we can choose to report off of one versus the other. Of course, we do have an overview of revenue coming into your organization, so understanding performance year over year and month by month. If I scroll down, we can see for, the current year, we've got the green line. And if I wanted to click on October, I can drill into that. I'll get a little side panel fly out to see what the gifts are that have come in for the current month, and I can even choose if I want this to be sorted by date, by gift amount, and the system will remember that for me. So think about that if you've ever been tapped on the shoulder and said, you know, can you run this report or you've tapped someone on the shoulder, Can you run this report for me? Ideally, we can come in and empower ourselves to click through and and get a feel for what that data looks like, how those contributions come in, and anything blue is clickable so you can drill in even further for more details. Great. And then a lot of organizations are really focused on donor retention. This system is, always calculating your donor retention rates. So if we're thinking about, you know, how many donors have we retained this fiscal year, about 40%. And we do have a number and acronym on the right, Libunt, for about 2,500 donors. That stands for last year, but, unfortunately, not this year. So those are gonna be people that raised their hand and gave last year, but haven't yet given again for the current fiscal year for us to keep an eye on and determine how we might wanna bring them back into the fold. So, this is a number I can click on. It can build a list for me. I can further segment that list based on my strategy. As an example, I'm not going to, approach a $10 donor the same as a $10,000 donor. So this is really nice that all these numbers I can click into, you know, and then I can further filter them or further determine what my strategy might be, for reaching out to them. And in fact, I've got a couple of lists pulled up in the constituent lists area. One of them is based off of geography. I have constituent 60 miles from headquarters, and you'll see that there is a mapping functionality in here. These could even be of my lapsed donors if I'd like to look at some of my larger contributors, where are they located in case I'm going to a conference or I wanna set up a donor appreciation event. What does that all look like, from a geographical standpoint? Or if I'm just planning a volunteer activity or something, being able to toggle and take a look at that on a map view, can be very helpful as well. But one of the things that we see organizations doing when it comes to constituent lists are using these as the basis to send email communications. Raiser's Edge NXT has a native email marketing tool, where you can choose from prebuilt templates, you can build your own, you could reuse the templates or your own template, and, of course, set your own organizational colors, images, manage that image library, all of that right within the system. Now we do integrate with lots of other tools. I'll talk about our marketplace in just a moment. We integrate, you know, directly with Constant Contact. There's a variety of other email tools that plug and play. So just know that if you have certain tools in your tech stack already and you really like them and want them to work with Raiser's Edge NXT, that is always an option for you to do. Now with the email marketing tool that comes with Raiser's Edge NXT, you'll see there's a blue button at the top to create an email where I can choose from a blank layout or a template. Let's say that I'm choosing a template. I have my content but maybe need a little bit of help with the design. I can browse through the different templates that Blackbaud has provided, select one, and it's a wizard driven editor where I can drag and drop my different pieces of content. So, of course, I can click on the image and I can change it. I can choose the existing image from my image library. I can scroll down, edit this text box or, you know, remove it and add something different. Really up to me, and I've got some different merge fields in here as well. If I'd like to personalize this with the donor's preferred name, I could certainly include that, as a bit of personalization on the email itself. Now everything here is mobile responsive out of the box. So if somebody gets your email on their phone while they're waiting in line to pick up their lunch, they're not gonna have any issues with the way that they see it or clicking through, all of that is optimized. And one of the biggest benefits here is that when you are sending the emails to those recipients, if I scroll down on this last page, there is a drop down for a recipient list where I can choose from the list that I've built within Raiser's Edge who I'd like to receive the email, and these are always updating. So they're dynamic lists, so if somebody new meets my criteria, they a new volunteer has been added added in the system, it's going to include them as well. So there's, that ability, no exporting or importing needed, it's all housed within Raizer's Edge. And one last thing I like to call out in terms of creating and sending the email is the purpose. We have the ability to send a one time email, which is what we're usually familiar with, send this message once to this group of people. We also can use it as a part of a workflow. And when I say workflow, think of automation. It could be a single automated email like a happy birthday email. Anytime someone's birthday is today, send them this email, keep your organization top of mind, or it could be a series like a welcome series. When somebody makes their first gift, send three emails with these different messages, pointing them to maybe joining your giving circle. Those are both available in here and can be leveraged as you think about your email strategy and the things that you'd like to do within the system. And, of course, we can see metrics about the email itself. So for the main newsletter, I can see, our open rate, click rate, did we have any bounces or unsubscribes. We'll also see that on the constituent's records, so we'll see what emails they received and what action they took so that we get that full picture of what's occurring, with your constituents. And the last piece that I wanted to talk about here, I could go for quite some time but we only have the forty five minutes today, is that ability to, drive them towards your donation form. So one of the calls to actions in our emails is often to, to make a donation, and Raizer's Edge NXT includes two different types of donation forms depending on the look you like, the purpose that you're trying to drive people toward. The first one is a standard form. So this is a customer example. They actually use both our standard and our optimized forms. The standard form is embedded in your website, sort of like like on a page embedded in line with everything else. The optimized form is a pop up lightbox that really grabs someone's attention, and the way that we see organizations using these is typically the standard form is when you click give now and you go to the giving page, the form is embedded there. It's embedded from the word gift to mountain down is the razor's edge NXT donation form. We can take one time donations, recurring, pledges. We can choose to ask amounts and even add custom questions. If you wanna know if someone's interested in planned giving, you can absolutely add that question here, and it's just this one page of steps for somebody to complete. The optimized form, again, is more of a pop up and often we see this with initiatives, campaigns, when we're really looking to have quick and high conversion rates, that's exactly what this form does really well. That's sort of why the name is called optimized form. We've really optimized this for donor conversion, and we're recommending asking less questions. So we're just asking, you know, this ask amount here. We can upgrade people to monthly donors. There so there is this nice recurring gift upgrade to say, hey. You're giving me one time. Would you like to give monthly instead? But then we're going right to payment method. You'll see we've got some modern payment methods here, PayPal, Venmo, Google Pay, to really go ahead and secure the contribution before we ask for additional details from our donor. Again, that optimized form really has a higher conversion rate because the fewer questions we ask, the higher we see the conversion rate to be. There's less that somebody needs to think about before they make that donation to your organization. Great. So wanted to call this out as two options that you have. The last thing that I'd wanted to mention, I talked about it before, was the ability that in in addition to all the the things that are included with Raiser's Edge NXT, is the ability to connect with other solutions. And our marketplace allows us to find tools that are already integrated and make those connections. So for example, if I'm using Outlook at my organization, and I talked a little bit about this before how you can connect emails to the constituent record, I could search for Outlook in the marketplace and find the app in the app store. I can click you'll see at the bottom right, it says Blackbaud for Outlook, and I can pull up information that tells me how to make those connections. So this is an example of just how the system works seamlessly across your organizations with the tools you're already utilizing today. So, again, if you have a preferred set of tools that you're already using, that you wanna keep using, I'd encourage you to go to the marketplace at app.blackbaud.com/marketplace and search for those that are already in play. We have other ways to connect systems as well, and that's part of my role at the organization is to help customers understand their tech stack and really start to make those connections. So we'd love to chat with you one on one to find out how your entire tech stack can really work and play nicely with Razor's Edge and XD aside from all the tools that's included with the solution. So alright. Well, I think that, wraps us up for today. You know, I'd love to show you more. We only touched the the tip of the iceberg, but we only have that forty five minutes today. So I'll thank you all for joining us, staying patient with us, staying with us, throughout this presentation. And, you know, please let us know if we can have additional conversations. We thank you so much.