Name: Increase Your Major Giving Potential with Prospect Insights Pro
Uploaded: 2026-03-31T16:31:00.114Z
Duration: 57 min 32 s
Description: Increase Your Major Giving Potential with Prospect Insights Pro

Transcript for "Increase Your Major Giving Potential with Prospect Insights Pro": Hey. Hey. There we go. Starting to see some numbers creep up there. Welcome everybody as you join. Those numbers sort of level off, and then we'll go ahead and get started. Hope everyone's doing well today. If you'd like, feel free to jump in the chat and say hello where you're from, organization, or geographical, dealer's choice, maybe both. I say that, and the chat may fully be off for this session. I'm hoping that's the case rather than everyone just going quiet on me. Hey. There we go. Hi, Nicole. Tracy, welcome. See you getting early. You get shout outs. Alright. Numbers are looking pretty good. We're a minute into it. I think we're gonna go ahead and get going. We got a lot of information to present to everyone to this. Hope you were able to join us for our session last week on prospect insights. This week, we're talking about increasing your major giving potential using ProspectInsights Pro for Blackbaud Razor's Edge NXT. Just a couple of housecleaning duties and or housekeeping duties, and then we'll go ahead and get into the actual material. Hi, everybody. So glad people are jumping in the chat there. Like I said, before we get started, wanted to let you know the website webinar audio is broadcast through your computer speakers, so hopefully you can all hear me. If you're encountering any issues, audio or technical, visual, just try refreshing your browser page. If that doesn't work, and that usually works, you can always sort of log out and log back in. And if you're just not having it, if it's not working for you today, don't worry. As long as you're registered for this session, you'll get a copy of the recording with about it so you can watch it as you're at your leisure later on. Couple other things. You'll see over here, you've got the chat, the docs, the q and a. I see we found the chat. If you've got questions for us, and I'm sure you'll have questions for us, we'll try to get to as many as possible, but please submit them through the q and a. If you just drop them in the chat, a lot of times they just won't be seen, and then they'll be scrolled up through. And I do wanna draw your attention to the docs section. It's got a lot of good information in there, and particularly, I want to highlight that our product update briefings are, twice annual road map calls are now available for registration. The link is in that doc, please take a look at there. There's one for, every product we provide, including one for agents for good and some others on AI. So definitely take a look in there. With that said, I'm gonna get out of you guys' hair, and we're gonna go ahead and start with the present Hello, and welcome everyone to our webinar, increase your major giving potential with Prospect Insights Pro. Today, we are going to go over some details about Prospect Insights Pro and some tips and tricks for using the program effectively. I am Lauren Enlow. I am a strategic consultant here at Blackbaud. I've been with Blackbaud now for about five years, but prior to that, I worked as a frontline fundraiser mainly in k 12 schools and universities. I have a background in annual giving. I've been a database administrator at one point. I've worked with alumni relations, I've been a major gift officer. So I have been all over the development office. And now I'm gonna turn things over to my colleague, Marlene, so she can introduce herself. Hello, everybody. My name is Marlene Lucas, and I am a senior strategic consultant here at Blackbaud just like Lauren. And unlike Lauren, I actually live on the other side of the country in Washington state, about 45 miles Southeast of Seattle. And I have been at Blackbaud for just over twelve years, about to reach my thirteen year anniversary. And I've been on the analytics team for the past four years. And prior to doing analytics, I did do a lot of razor's edge consultant consulting, and also I worked in project management for the manager and, managed and retainer services side of the house here at Blackbaud. And then, of course, prior to being at Blackbaud, I was a fundraiser just like many, many of you, I'm sure. I've worn most of the hats. I've, worked in all the databases, lot of times, razor's edge, but not always. And I have worked in a variety of different organizations. I started, as a student caller, as I'm sure some people have on this call, at Washington State University. So go Cougs for any of you who know who that is. And, and then I actually moved on to run call centers for different, universities as and then moved into, of course, the inside office all of a sudden. So worked in higher ed. I worked at a zoo, museum. I worked in public broadcasting. So I've done a myriad of things in my career. And I have to say, at this point, I have to say analytics has been my favorite working on this team simply because I've had an opportunity to work with so many different types of clients and, see how folks are using these tools to really raise more money. And it's been fun to teach folks and tell, kind of learn as well from everyone on what they're doing and kind of this moving, changing technology. It's very exciting. And I have to say back in the day when we did all our fundraising, it was always who gave last, who has the largest gift, what's their giving summary. It was always about giving, giving, giving. So it's really cool to see all these other things coming out of analytics. So on that note, let's dive in on our agenda for today. There we go. So today, we're gonna be diving into PI Pro, Prospect Insights Pro. So this is the advanced analytics solution designed for organizations ready to take their major giving strategy to the next level. PI Pro builds on the foundation of prospect insights, and then it adds deeper predictions, expanded segmentation opportunities, and, of course, some really powerful tools for portfolio management. So today, we're gonna discuss how p I pro is it what it is in comparison to the suite of analytics that Blackbaud provides. We're gonna demonstrate how p I pro works kind of at some of the most basic levels, but highlighting a few things. And then we'll highlight some of the most recent updates made, very exciting things that are happening. We will share how PIPro can help streamline your prospecting, strengthen your pipeline, and help your team make more confident fundraising decisions. And then finally, we're going to close out with how, what you can do next to start using the tools. So please know that we are assuming that you are relatively familiar with the basic functions of prospect insights and RNXT for that matter and are familiar with some of the basic major gift and fundraising principles. However, if you need some more foundational training, we recommend visiting Blackbaud University as well as exploring the Blackbaud community for numerous webinars created for that more basic overview. And also, I know some of those references are being provided to you today in the document section. I'm sure somebody's talked about that already. So, but now that we've shared our agenda, let's start by reviewing why PI Pro is such an exceptional addition to RNXT. So when considering why PI Pro, we thought it might be helpful to show a quick breakdown of the various analytics products some of you may already have or have used in addition to Prospect Insights and or PI Pro. As you can see, there are several choices that provide fairly similar data. We like to think of these solutions as tools in your prospecting toolbox. As such, when preparing to do a DIY project, you might pull out your toolbox and retrieve the tools you might need to complete the project. You might start by pulling out a hammer, a screwdriver, a wrench, etcetera. And as you go through the process, you realize, hey. You only need one of these tools or two of these tools, or maybe you need them all. This is how we recommend you use these various offerings from Blackbaud. Each of these tools is effective for informing you of of informing you of an individual's wealth and or predicting their potential giving relationship with your organization in different ways, and you can review them independently or in combination or even in comparison with an with one another to find out what works best. Many clients are finding the combinations to be very powerful for both prospect management and pipeline development depending on their fundraising priorities. Now we know having this much information can be extremely overwhelming. So to simplify things a bit, I suggest to my clients personally to consider fundraising as a three, consider fundraising as a three legged table. So the first leg is the analytical information that drives prioritization and identification using thousands of data points and predictive modeling to maximize your time and effort. That's basically guiding you to who your best prospects may be. A term Lauren has used many times is boiling the ocean. We're bubbling those people up. So that's what the first leg is doing, analytics. The second leg is that deeper dive into what, type of public information may be available and kind of that traditional prospect research type work, helping you further qualify what analytics might be suggesting to you about a prospect. And the third leg, in my opinion, possibly the most critical of the three, if your fundraising table is actually gonna be strong enough to stand on its own, is you. As the fundraiser, the things you learn about the donor in their interactions with your organization and with your team, maybe during events or meetings with you or your board members, and how they are engaging and giving, all of those details also matter a great deal and can for inform ask amounts and strategy as much as any of the analytics or prospect research data. So you need all three legs to be successful. And even with all the advancements, this data isn't replacing relationships by any means, but it can greatly enhance and inform everything you do when building those relationships with your prospects. And PI and PI Pro are designed to provide organizations with recommended actions and next steps. Also, you don't have to do everything on your own, which is super, super helpful. So while Prospect Insights is included with every RNXT subscription and uses predictive analytics and prescriptive recommendations to guide you directly to the donors most likely to make a major gift, PI Pro is an additional offering for organizations ready to scale major giving with deeper analytics and adds expanded predictions, segmentation, and portfolio optimization. So looking at the data provided on each prospect here, at the most basic level, prospect insights provides target gift range up to a 100 k, major giving likelihood, and estimated wealth, as well as some limited wealth screening data. So that's what PI provides by itself, just prospect insights that comes with razor's edge. Now when you add PI Pro, there are a few additional data points outlined here in the blue boxes on my screen. It bumps the target gift range up to a million from the 100,000 plus that I mentioned before. It provides an additional rating of potential gift range, and that is actually looking at gifts outside of your organization and some wealth data and socioeconomic data. It's just slightly different than target gift range, so it's gonna have different results, but it's looking at something different. It's especially helpful for nondonors in your database that aren't supporting you yet. It expands the definition of major giving likelihood showing as giving likelihood instead of major giving likelihood. This model is blending the same large scale patterns in donor behavior along with some smaller scale patterns specific to your organization's donors. And it also provides an additional rating of planned giving likelihood. You can see that in the bottom right hand box of those four in the top left or the stuff on the left side there, the excellent where it says excellent plan giving likelihood. That's showing, how likely a prospect is to make a plan gift. And then it also provides, estimated donor category, and that is actually found in the wealth portion of a prospect record in the prospect insights tool. And that is showing, basically, a donor persona category that suggests philanthropic tendencies and communication strategies for different types of prospects across persona types. So using these various insights and prescriptive actions, you'll be able to further qualify, disqualify, assign, reassign, unassign, just like prospect insights, but with a great more, deal more data and flexibility. And personally, my favorite feature that's now available on PI Pro is, and something Lauren will talk about more, but, I actually am very excited about the ability to find PIPro modeling data points in query and list functionality. So after looking at the details on the previous slide on the prospect specifically, we are now viewing a sample PI Pro overview page where the tool is providing a great deal of suggestions and next steps, kind of at a larger scale for your entire team to look at. So using these various viewpoints between the prospect and now the overview, PI Pro is helping you to build a qualified pool of major donor prospects. So you can use the data to to look in list to be reviewed or build lists of your own, maybe use WorkCenter. All those different tools can come to light with Prospect Insights Pro. Curate portfolios by removing possibly low value prospects and supporting that churn of prospects to keep portfolios manageable for your major giving officers. Identify donors with the ability to give more at various levels. Major or mid level specifically comes up, especially down in that curate your portfolio section there. You can spot blending giving opportunities, looking at combinations of high giving likelihood and planned giving likelihood. And maybe depending on gift gift range data, you might determine different strategies and methods to solicit solicit those folks. Is it gonna be a personal meeting, and you might suggest plan giving? Or is it, you know, putting that box? Please include me in your will or estate plans on their annual giving request. All those types of things. So now we're going to review how PI Pro works by diving even deeper into some of these details. Well, now we're gonna talk a little bit about how PI Pro works. As shown previously, if you go into the prospect insights tool under the portfolio menu, that's where you'll see a variety of ways that the tool is helping you manage prospects. And remember, anytime you see the little eye icon, that little blue circle with an eye, you can pull up a menu describing that area so you can easily learn as you go. The main prospect insights pro page breaks things down into a few areas of action items. The first is needs attention, and here you're seeing assigned 12 initially qualified prospects. You click on that. It provides you with a list of those people, and you go from there. The second shows that PI Pro has uncovered 51 major giving prospects who may be under giving. So there, again, you click on that, provides you with the list of folks who are undergiving, and you can decide who you might wanna assign, who you might wanna qualify, who you might wanna, disqualify, and start coming up with a strategy for those folks. Next, we have the build a qualified prospect pool section. And here, we're showing 49 prospects to qualify. So, again, you can do that. Get that list. 1,671 secondary prospects to qualify, a 156 emerging prospects to qualify. So those the secondary prospects may be people that maybe don't have as high of a likelihood score but have good, high target gift ranges or vice versa. And getting more engaged with those folks might be the strategy. And the emerging might be something similar but at a lower scale. There's a variety of things when you start looking at those giving and looking at those definitions with the little I, it'll tell you everything you need to know. This area also provides summary data around potential giving, which compares constituents giving behavior to their target gift range. The potential increase is the difference between each group of prospects target gift range and their cumulative giving for the previous calendar year. And keep in mind, this is not grouped by households. They're individuals. And then the area the third, like, block there, curate your portfolio, that includes a few things that are a little bit different in PI Pro, including 284 low likelihood prospects to review and engage. I think that one's in PI as well. But that basically are people that may not be as engaged as they should be, that they have higher TGR or potential gift range, making them possibly people worth working on cultivating. So you might need to review them for possible engagement and reengagement or dismiss them. The next is the smaller predicted gift prospects to reassign. This is actually it doesn't have a number there. It's a zero, but here is where we're talking about mid level. So make sure those folks are assigned to the right fundraiser focused on mid level gifts. And then 10 smaller predicted gift prospects to remove from the portfolio. So, again, these might be people better suited for your annual giving campaign. To the right of that area is the portfolio summary, and that is showing the number of constituents assigned to portfolios and the sum of their target gift ranges, basically indicating how much could be raised if everyone who meets their potential with their target gift range, what that total will be. And in this case, it's $17,500,000. And last, we have that top right hand corner there. We have us all assigned to prospects, which is highlighted because we're gonna be doing that as our next step. The next is analysis for high level reports. I know, Lauren is gonna actually share that with you in a little bit. And then disqualified prospect list. I did wanna call attention to this because it's exciting to know that you can actually find those people. So when you click someone to be disqualified, when you're going through these list and working with the different prospects, Just know they go into this disqualified list if you disqualify them, and you can actually look at that and review that over time as needed so they don't disappear into the abyss where they you just can't find them again. And then the last one is the prospect insights learning resources section, and that is actually really handy. There's some links to the community there, to different BBU trainings that you can take, as well as definitions and information that some of the eye is providing you, those eye information points. It's just super handy. I've referenced it many, many times when I'm in PIPro. So like I mentioned, we're now going to go into the all assigned prospects area to find a specific prospect and review them more deeply. So when I clicked on the all assigned prospects list, this is where it took me. So as you can see, on the left side of the screen is a list of all the names coming up for that all assigned list. When I first did this, there were a great deal more prospects. However, if you notice just above Jasmine Jackson's name, the little gold circle, if you look above that, there are four filter icons there. There are filters you can do for these lists. So if you're looking at all assigned prospects, you can actually go through and say, you know, show me people that are assigned to so and so fundraiser or show me, constituents that are parents or alumni or, you know, whatever your your codes might be for your organization. And then my favorite is actually the PI models are there. So you can actually actually filter on the PI models, which is super cool. So in this case, I think I I went on target gift range, and I was looking at, target gift ranges over 500,000 or something. And then I was also looking at potential giving or giving likelihood being good. So there's lots of different, ways you can slice and dice it so you can look at prospects in a specific way. So now we're gonna dive in a little deeper into the individual tabs on Jasmine's record specifically. So right now, we're on the main screen looking at the list with her record up here to the right. If you clicked on the record below hers on Robin's, that's what you would see. Just this high level overview, information that you would see on their record as well if you were in their record in Raiser's Edge. But now we're gonna start going a little deeper. So first, we'll start at the top level, the analysis page. And as I mentioned, it's showing a lot of different things here, target gift range, giving likelihood, potential gift range, plan giving likelihood. And in addition, it's doing an analysis and providing recommendations on next steps and things you can do. All of this is automatically generated just to help you guide you on what you might need to do next with this prospect. So next, we're gonna go to the next tab to the right of the word analysis there and going to biographical. This is showing us an overview of the prospect's age, address, relationship information, and constituent codes. So this information is coming from the constituent record and is just providing you with that overview quick overview here in the prospect insights tool. So when you're looking at these records and you're thinking about what you wanna do with them, you can see everything you need all in one place. Next, we have the prospect management area, and this is gonna show you similar things that you would see on the prospect management tile in web view, right, on that constituent record. So here, you're seeing a prospect's assigned fundraiser, their prospect status and classification. So you need to put those in there and start using those tools if you're not already. Any open actions and any current opportunities would also be shown here. So all of that stuff that you would see in in Razor's Edge and WebView all in one place in the tool. Next, we have the giving tab. And here, we're seeing gifts to your organization over the last five years, including the first, latest, and greatest gifts to your organization. And then we're also seeing three people that they've given to outside of your organization. Now here, I'd like to just at least mention that this is something that is considered more of that one of the three legs of the table under prospect research because this is looking at prospect research data, in a way that's helpful for you in your, in your analysis of Jasmine. Keep in mind, if you have ResearchPoint, the tool, and you're running well screenings, this is the type of data that comes up in giving to other organizations in ResearchPoint. And there, you can any confirmed records, that are coming up there get synced into Razor's Edge. And those are also showing up in the financial. They're actually showing up in the prospect management tile in Razor's Edge and WebView. But anyway and they will they will be numerous. They don't they're not just limited to three. But here, we're seeing three, which is awesome. At least you're seeing something. So it's kind of exciting to see some maybe bigger gifts that they've been making to other organizations to gauge how you might wanna work with them in the future. But do you know if you wanted a lot of that data, then that would require something a real prospect management tool specifically for that. But who knows? Over time, this could get better and better, and more information could be coming over. Never say never. Alright. Next, we have the wealth tab, and this is the last tab in the group under Jasmine's record here. So here, we're seeing estimated wealth with some, different features of the wealth attributes, the estimated net worth, estimated annual income, estimated discretionary spending, as well as estimated investments. And then we're seeing that estimated donor category that I mentioned earlier, which is that persona that you can use, as well as some real estate business and securities data. And, again, on the right side there, that is again the equivalent of the traditional prospect research data that you would find in something like a WealthPoint screening or through ResearchPoint or any other type of re prospect research tool. But, again, it's providing you limited data in this area, but it is giving you some information for that leg of the fundraising table. Right? So all of these data points are providing you with information you need to determine what to do with these prospects. Some things might be create an opportunity to schedule a meeting with the prospect. Perhaps you need to invite the prospect to an upcoming event. Maybe you have to have a board member reach out to this prospect, thanking them for their recent gift and engaging them as a future major plan giving donor. Maybe you wanna sign a fundraiser to this prospect and keep them on your radar. All these steps are things that you would do as a major giving fundraiser, and PI Pro is recommending and highlighting and giving you everything in one place to do that as easily as possible. So now Lauren is going to take over things, starting with highlighting some of the newest features in PI and PI Pro. Alright. So let's talk about what's new. Prospect Insights Pro has made some big changes since it went live, primarily in the areas of trying to make the insights clearer and more actionable. Now, as you know, whenever we do make things new, we do like to give you updates. So if you wanna know when the next updates are coming, please attend our product update briefings, are held in the spring and the fall. And the next one is coming up in May, so be on the lookout for an announcement in your blackbaud.com. So the first update I wanna share with you is about managing access. We now have a more granular control over who can view unassigned prospects. When prospect insights permissions were first provided, users shared that they wanted a more granular control over those permissions. Specifically, they asked for the ability to decide whether a user should be able to view and manage unassigned prospects. Currently, if someone has manage personal portfolio, they can only view unassigned prospects in the untapped candidates list, but they can only assign themselves and not others. With this update, you are able to decide whether someone should have access to that unassigned prospects group in the untapped candidates queue. Now this is definitely a space where, we're trying to prevent rogue gift officers from just going out there and assigning prospects to their own portfolios. I might have been someone that did things like that, so this was a slap in the hand for me. So hopefully, you all are gonna be able to have more control over those permissions. We're also going to see expanded constituent data, new analysis sections that are going to explain why prospects are being surfaced and giving you more detail, and recommendations that you can be taking for what to do next. The analysis section explains the prospect insights models in the context of the prospects you're viewing, and the recommendation section outlines the action being recommended based on our predictive analytics. This view also brings in additional details from the constituent record, such as constituent codes and prospect status to help you determine whether to qualify and assign a prospect or to dismiss them for review later. We've also added improved workflows, including the ability to mark a prospect for review in six or twelve months or to remove them permanently from the prospect insights lists. So when a prospect isn't ready for whatever reason, maybe they just purchased a new home, their company's in the midst of a major merger or they just had a baby. Whatever the reason, you can throw them back into the prospect pool and they can be resurfaced again and you get to decide how long that would be, whether it's six months or twelve months or again, you can dismiss them permanently if you don't want them to come back up into the prospect insights queue. In the midst of the review process, you can also add additional context when disqualifying prospects. Originally there were fairly limited options for why you were disqualifying someone, but now you not only have the additional options, you can make a note as needed. Alright. Onto metrics and reporting. Prospect Insights Pro gives you clear built in metrics to help you understand the health and potential of your portfolios without needing to build custom reports. At a high level, the analysis area shows you how prospects are moving into portfolios and what that activity represents in terms of fundraising capacity. You can quickly see how many prospects are being qualified and assigned along with the total target gift range tied to those prospects. These metrics are shown as rolling twelve month trends, which makes it easier to spot patterns over time, not just one off activity. This is especially helpful for understanding whether portfolios are growing in a sustainable way or becoming overloaded. Prospect Insights Pro also includes portfolio trends such as how many prospects are assigned over time, How total target gift range is changing? Whether the average target gift range per prospect is increasing or decreasing? And you can see these visuals within the reports. These views support conversations about portfolio balance and capacity and strategy rather than just the count. Finally, reporting by prospect category helps you see where assigned prospects are coming from so you can evaluate the strength of your pipeline and adjust qualification strategies as needed. Overall, the goal of these metrics is to help teams measure progress, support better decisions, and stay aligned without having to rely on spreadsheets or manual tracking. Another new addition to Prospect Insights Pro is the use of adaptive modeling. What is adaptive modeling, you ask? Well, I had to ask that question too. Well, adaptive modeling, this means that the model doesn't rely on a single static set of assumptions. Instead, it combines broad giving patterns from Blackbaud's large reference dataset with patterns specific to your own donors. Prospect Insights Pro uses adaptive modeling to improve the accuracy of its giving likelihood predictions, and this happens automatically behind the scenes. Over time, the model evaluates which signals are most predictive and continuously adjusts delivering one optimized giving likelihood score for each prospect. The important thing to know is that nothing changes in how you use the product. You'll see the giving likelihood score in the same place, and it continues to power the recommendations and prioritizations throughout Prospect Insights Pro. There's no setup, no configuration, and no extra work is required. This enhancement is entirely in the background. And because the model adapts to your organization's data, the predictions you see are better aligned to your donor behavior and not just general industry trends. That helps ensure the prospects being surfaced are the ones most likely to be meaningful opportunities for your team. In short, adaptive modeling helps Prospect Insights Pro deliver more relevant, more actionable predictions so you can focus your time and attention on the right prospects with greater confidence. This next feature is the one I am most excited about. Using prospect insights pro data in query and lists. I have been waiting for this feature. This is going to allow you to build more customized segments that might be outside the offerings of ProspectInsights standard lists and groups and the recommendations, and, of course, creating more complex queries and making them static so that you can bring them into lists. Using query, organizations can combine ProspectInsights predictive scores and cue categories with other constituent data already in Razor's Edge, such as constituent codes, event participation, giving history, right, all of the things that we were waiting to layer on top of this prospect insights data. This enables more nuanced segmentation that supports specific outreach strategies, portfolio reviews, and campaign planning. For teams using other Blackbaud analytics solutions, ProspectInsights Pro data can also be layered alongside wealth and modeling data, helping to create richer, more informed queries without relying external tools or manual processes. On this slide, you can see where Prospect Insights Pro fields appear within the query builder, making it easier to incorporate predictive insights directly into existing workflows. Once created, those queries can be saved and reused or converted into static and dynamic lists to support ongoing analysis and action. Overall, query based segmentation in Prospect Insights Pro gives organizations greater flexibility and control, allowing teams to move beyond predefined groupings and design segments that align with their unique fundraising strategies and goals. I can't tell you how excited I am about this. In addition, lists are where a lot of my analytics clients use modeling most for reviewing and mining groups for potential. And here, I thought I'd feature one of the values that I wasn't clear, at first, how I might use that, but it's the prospect insights pro queue category. It lets you create some of the groupings provided in the prospect insights pro tool as a criteria in lists and queries. You know, for example, you might want to recreate that emerging prospects list and layer in some other details in razor's edge so that you can really drill down into that list and figure out who are your emerging prospects. Now you're able to do that. This is something that I'm sure is going to continue to evolve, but this is an exciting first step in being able to do more custom segmentations as needed. And the last thing I want to talk about, is using Prospect Insights Pro for optimized opportunities and action plans. This is going to help to bridge the gap between insight and action, and it's all powered by Blackbaud AI and integrates directly into Raiser's Edge NXT. When you accept a Prospect Insights Pro recommendation, you can create an opportunity. Right? And the system automatically creates an optimized opportunity with key fields being prefilled using the prospect's predictive insights and available data. You can review and adjust everything before saving so you still have the final say. To support transparency, you'll also see brief explanations for how recommended values were calculated, helping you to understand the why behind the recommendation. After the opportunity is saved, you have the option to create an action plan. If you choose to proceed, Blackbaud AI suggests a set of recommended cultivation actions aligned with the goal ask amount and the prospect's profile. These suggestion suggested actions can be reviewed and refined then added to the opportunity field in one click, reducing manual setup while keeping you fully in control. Importantly, this feature is designed to support fundraiser decision making, not replace it. You decide what to accept, edit, and skip. Right? We are still keeping that form of human connection here. We're just using the AI tools to help us to streamline the process. And by making it easier to create opportunities and define next steps, this capability helps to ensure high potential prospects don't stall or fall through the cracks. Overall, optimized opportunities and action plans help teams work more efficiently, staying in line with the data driven insights and maintaining momentum in cultivation without having to add a bunch of complexity. Alright. So let's move on to some tips and tricks. So when using PI Pro, I like to first think big picture. How, am I going to use this tool? What are the things that I'm trying to accomplish and where does the tool connect with what my goals are? I might start my day by reviewing surfaced prospects. Revisiting these prospects after a weekly refresh can be helpful. Or, you know, I may need to stretch that out to a monthly review depending on my bandwidth. Only you know the bandwidth of your team and of your workload specifically. So you have to take that into account and how often we're going to be going into the prospect insights tool to use it for prospecting purposes. So I might start out by taking a peek at the queues to see if there's been any movement, especially in the untapped candidates list or the emerging prospects queue. Right? Small habits are going to lead to big results by being intentional and keeping to a schedule, to review your prospects. You can ensure that you're staying on top of any movement that's occurring. Once I've moved on to the part of my day that may include donor calls or meetings, I can use the PI Pro, data, during those calls to personalize that outreach using the scores to baby prioritize my call schedule or using the target gift range to formulate my ask amounts. As I'm creating a list for an event or building out segments for my next appeal, I'm gonna plan on including the Prospect Insights Pro scores as part of my query. This information can be helpful when trying to whittle down a list. Right? You've got limited resources. You need to make sure that the appeal is getting to the right people or the right people are getting invited to the event. I may also include the data on lists provided to the leadership so that they can see the criteria that I'm using when creating the segment. During team meetings, I can incorporate the Prospect Insights Pro scores into the conversation to help make decisions on how to handle an individual prospect, or I can use the data to share newly identified prospects who may need a prospect manager. When everyone on the team understands the scores and how they can be used, it's going to lead to a more robust prospect conversation, and it's going to streamline the meeting because everyone understands the rationale behind adding or removing a prospect. So since I mentioned portfolio reviews, I thought it would be a good time to share some best practices when thinking about your own portfolios. First, the questions that you need to ask yourself when beginning this process. Do I have too many people in my portfolio? Am I able to have meaningful relationships with each of the people in my portfolio? Are you able to do discovery work to identify new prospects with your current portfolio size? What other responsibilities are currently on my plate that may hinder me from engaging with my prospects? How often do I need to perform portfolio reviews? Monthly? Quarterly? Annually? Only you can answer those questions for yourself and for your organization specifically. So having conversations with your team and creating a standard process can make things easier for everyone involved. Okay. Let me step down off my portfolio size soapbox and, move our conversation to some more practical ways of thinking about using Prospect Insights Pro. The goal of using this tool is to help advancement teams move from insight to action by clearly showing who to focus on and what to do next, all while staying in razor's edge NXT. At a high level, Prospect Insights Pro helps you build a qualified pool of major donor prospects by identifying individuals with both the capacity and likelihood to give. It also highlights undergiving prospects so you can identify donors who have the ability to give more and pursue thoughtful upgrade opportunities rather than leaving potential gifts on the table. Prospect Insights Pro also supports blended gift strategies, helping surface prospects who may be strong candidates for a combination of current and planned giving. At the same time, it enables healthier portfolio management by helping teams curate those portfolios, including cycling out prospects with lower predicted giving values while, when appropriate, as fundraisers can stay focused on the right opportunities. From a practical standpoint, teams use Prospect Insights Pro in several ways. Fundraisers can conduct one on one prospect reviews, which help to keep a handle on what's going on in their own portfolio. Using the prospect insights models and queries and lists for segmentation, it's gonna allow more targeted messaging reaching the right prospects. And the ease of assigning fundraisers and opportunities and actions based on the insights provided frees up time to dig into other areas of the advancement office. When thinking about strategy and leadership, our leadership team can use work center dashboards and strategy or, excuse me, summary insights to review progress, identify gaps, and understand where teams are having the greatest impact, all helping to keep an eye on trends and the direction the fundraising program is going so they know if the ship is steering in the right direction or do we need to change course. Overall, Prospect Insights Pro is designed to help teams work more effectively, prioritize with confidence, and start engaging donors sooner using data driven guidance rather than guesswork. So the journey continues. After our conversation today, feel free to continue your Prospect Pro learning by taking the courses available in Blackbaud University. They're a great place to become more familiar with the buttonology of the program. Visit the RE NXT community to hear from your peers and how they're using the program. If you're having trouble or are trying to problem solve, this is a great resource because I am sure there is someone out there struggling with the same issue with the community, and they can help. Lastly, don't forget about those product update briefings, and the next one is coming up in May. So thank you for joining us for today's session. Prospect Insights Pro is a powerful tool that can transform your giving strategies, and I encourage you to explore it on your own. If you have questions or you want some help with incorporating Prospect Insights Pro into your prospecting strategy, you may consider working with a consultant like myself or Marlene, then we can help you think through some of those strategies and work streams and help use the tool. Don't forget to download the handouts from today and maybe bookmark any of the links. And don't forget you're gonna receive the recording within the next twenty four hours, and reach out to support if you have questions. And speaking of questions, let's move on to the question and answer section of our conversation today. All right, everyone. Let's answer some questions. You guys had some great questions going in the QA. So let's start off with a hard one Marlene, are you ready? I'll try. Yeah. Let's. go. Is the Curate Your Portfolio for the entire database or just your managed prospects? That was a very specific question. Yes. And that I do answer I do believe I answered that one specifically, but for the whole group to know. It is actually when you go into that that those sections into those links, in that section is opportunity to filter. You can filter by fundraiser or not. And, also, I think it does depend a little bit on what your settings are based on the things Lauren said about how you get. set up and what you have access to. But if you have access to see other people's portfolios, then, yes, you could see everything. And you could filter by certain people or by none of them and see all of them, or you could be on your own portfolio. If that's your restrictions, then you would just see yours. So, yes, everything is true. All right, so let's talk about a big one. There were lots of questions about Query. I saw lots of hearts. People were really excited that the PIPro information is available in Query. But there were a couple of questions. I think the first being, where do you find it when you are trying to build, a query? And, Marlene, I think you made a good point. It's under the ratings Yes. section. It's under the prospect section under ratings. Just like if you were looking at a, and, actually, I think it's in there too. But if you're in a a record on a person in WebView and you see that custom rating section, it's kind of falling in that same place where those fields would be. Mhmm. And one of the. one of the other questions is what things can you query for? So you can query for the prospect insights scores. You can't necessarily query for the wealth information. Someone was specifically asking about giving to other organizations. For something like that where you wanna do that deeper dive into the where people are giving and all of that, that's where you're gonna need another tool like a research point where you could dig deeper into someone's giving history to other organizations. Yeah. And so far, the main fields for query are gonna be your target gift range, your giving likelihood scores, potential gift range, and planned giving likelihood. Those are the ones that are primarily inquiry now. Of course, that hopefully will change over time. I'm excited for this area to get developed more. So. put in your suggestions in the idea bank so that people pick them and we get. more stuff in there. And, also, you can query for the list that someone is on. So if they're on the emerging list or. the, untapped candidates, you can query for that, that list. Okay. How are gifts outside of our organization verified? So for those of you that have other tools like a research point, you know that there is a confidence level that gets associated with finding this kind of information, it's able to be some of it's able to be confirmed easily. Some of it in those other tools you have to do manually. Only that confirmed information is gonna come into Prospect Insights Pro. And do remember that it is limited. From what I'm understanding and seeing, what I'm looking through here is just it's usually just a handful. Three, I think, is the most you'll see on anything. Whereas when you do a traditional prospect research wealth screening with the tool like WealthPoint, you're gonna see tons, dozens, you know, even hundreds even. So. it is a big difference. So as far as the legs of the fundraising thing that I was mentioning earlier, it's a small little piece of that prospect research piece. So there's just highlights kind of there. If you wanna do. deeper dive, then you would wanna continue to still do con your traditional prospect research work. Mhmm. And keeping on this this topic of, you know, using other tools, along with Prospect Insights Pro, someone asked, you know, I have donor search. Would this replace donor search, or is this something that I would incorporate with what I'm already using? And I I think the simple answer to that question is incorporate it. Because tools like Research Point, like Donor Search are doing the deeper dive where you are getting more granular with your information that you can find out about someone when you're doing that wealth screening. Prospect insights is really there to help you to identify, hey. Look at these people. These are the ones that you need to be talking to, and you can use those other tools as a deeper dive. So I like to think of them as companion tools. Marlene, do you agree? I totally agree. A 100%. Yep. Absolutely. And like I said, that hard asset information, that stuff is much more limited in prospect insights, currently. So it's not gonna replace those traditional prospect research tools. But it is definitely providing you kind of everything in one place, which is really cool to not, you know, you're not just looking at analytics. You are getting a little piece of that hard asset information, which I think is super helpful when you're just, you know, deciding to who to put in a portfolio kind of information. Right? I think it's super helpful, but it's not everything. Not everything exactly. Here's an interesting one. How is net worth evaluated? I saw a couple of people saying that they were looking at the net worth score in particular and the information that they were getting back was inaccurate. So how is that net worth score evaluated? This is one of my favorite questions when we work with clients who have a fluence insight, which is a very similar, data point. So those four, net worth, investments, income, and discretionary spending, those four that kinda make up that what is it? Identified? Is it called an estimated wealth? Mhmm. Those four categories are very similar to the analytics tools for anyone who has it, the Affluence Insight national ratings. So it's not quite exactly the same. The data sources aren't exactly the same, so it's not gonna be an exact thing. But, it is similar in the fact that you're looking at, anonymized aggregated data where there's thousands of data points telling you, you know, this person lives on the street, shops in these stores, does these thousands of things, kinda like, you know, how you know Amazon knows what you want before you know you want it. Right? That kind of data is all part of it, and we think your net worth is this. So it is not the same as, you know, your house is worth this. Your actual income found online because it's publicly known is this. You know, it's not that. It's, using analytics to, again, boil the ocean to bubble those people up. So it's never gonna be precise. We do not have access to people's payroll deductions or their private, you know, private investments to know any of that stuff for real. Right? And that's cool. because that's called privacy laws, and I'm personally a fan. So yeah. Big fan. I I like to think of this data as point me in the direction of the. people that look like they're wealthy so that I can do a deeper dive and figure out if they're gonna be a good fit for being a prospect for us. So it's not an exact. It's a, hey. Point me in the direction. 100%. Great. Let's see. love that question answer, I should say. I am curious if you guys could speak to I noticed a question in the chat, the difference between the TGR and potential gift range. Sure. Yeah. I'm guessing that's target. gift range. There's potential. Target gift range is looking, is looking at giving history to your organization somewhat. It might be lower if a donor is severely lapsed and hasn't been as engaged with you. So there is some elements of affinity to you as well in that target gift range, but it is also looking at capacity and and from socioeconomic data and a variety of things. However, potential gift range is not looking at giving history to you at all. It's looking at outside factors that might make this person a good prospect. Again, I mentioned, I think, in my section to talking about this was that it's often good for nondonors. So you might get a brand new person, have a big event, a gala, and this person came to your event. You know nothing about them other than the fact that they sat at table 10 with so and so, and now you suddenly know that they're listed with potential gift range over a $100,000. That's something new you learned. Right? So that could be helpful. But they don't they don't support you yet in the way in an. engaging way. Excellent. Well, we're getting close to end time, and I do want to launch a survey that we've got for everyone on here today. It just take a couple minutes. I'm gonna launch that now. You should see it pop up on your screen if you would take just a second and fill that out. I do see Miriam's question about, do you have more information on the AI chat function you were showing? Miriam, I would strongly urge go to the docs section, go to the product update briefings registration link there, sign up for one of the product update briefings. I know we're still a month out from those, but those will contain a lot of a deeper r n x t and other systems. And that is where I would suggest you can get really much better insight into the AI chat function and many of the other AI initiatives here at Blackbaud. And I am happy to have pass it back over to you guys if there's any other questions, that were popular here throughout the the thing. And thank you everybody for submitting questions. Is there anything else you guys would add? Well, there is there was one question that I did want to touch on. It wasn't really a question. It was more of a comment about the charts in the analysis section making them clickable. I love that idea. This is something that you definitely should put into the ideas bank as something that maybe we wanna consider doing in the future because I personally, as a former major gift person, would have found that really, really helpful. So please go to the ideas bank. We are looking at that actively for what's coming next to Prospect Insights Pro. And I guess I would like to recap reiterate I've seen a few questions. idea bank today. I I would like to say something about the, some of the questions that I'm seeing in the chat a little bit about people that are wealthy maybe who aren't showing good scores. Mhmm. And I just wanna say that remember the three legs, and your leg is super important. There are people who will always be able to hide their wealth, whether it's from analytics tools or prospect research tools. And it is what it is. You know? So so folks are using LLCs and they're giving through donor advised funds, and they're doing all sorts of things to keep themselves anonymous. Yep. They will stay anonymous often in these types of tools. I mean, they might live in a really wealthy neighborhood, so they end up with some higher net worth and, estimated wealth scores. Things might pop up, so they will percolate sometimes. But people can hide their wealth, and that's okay. Right? So I'd say don't throw the baby out with the bathwater just because your million dollar donor is looking sad, in his in these analysis. But, because you're gonna find a lot of people that you would never know about using these tools. Very good. If there's nothing else we wanna touch on today, I would just reiterate something that you guys sort of talked about earlier. And that's the the the data in prospect insights and prospect insights pro. It's meant to drive action. So it just it shows you information that will allow you to take that action. Absolutely. Absolutely. And Marlene, Lauren, thank you so much. We're starting to see some thank yous come in on the chat there. I appreciate your time sharing your information and knowledge with us today. Thank you so much for joining us. I hope everybody got something out of this today. And if you completed that survey, we appreciate it. Any other parting words from either of you two? Go use the tools and go get the money, guys. Help all. the people. Love it. Got the tools. Let's use them. Alright. Thank you, everybody. Thank you for joining us. Have a great rest of your day.